Leading digital marketing group Incubeta announces they have achieved Google full-stack certification. The recent enhancement to their status comes as a result of Incubeta securing a Google Analytics partner and reseller certification; now highly coveted and infrequently awarded due to the decidedly competitive and saturated partner ecosystem, and resultant additional requirements and increasingly stringent review process.

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Digital Marketing Group, Incubeta announces Google Full Stack Certification to amplify clients’ business growth.

This accreditation is awarded to a digital marketing partner who demonstrates leading expertise and superior client engagement across all primary Google Marketing Platform (GMP) products, including Display and Video 360 (DV360), Search Ads 360 (SA360), Campaign Manager 360 (CM360) and Google Analytics (GA).

Building on their 19-year partnership with Google, Incubeta has strengthened their status within the digital advertising ecosystem as a Google full-stack partner. This new status, combined with their deep expertise across the stack, will help to amplify Incubeta’s clients’ business growth via Google’s expansive resources and powerful platforms.

Furthermore, this most recent certification secures Incubeta’s place as one of only four global GMP partners. While Incubeta has always offered comprehensive global servicing to multinational clients, they now are a choice (or recommended) partner for global GMP licensing and solutioning.

Incubeta secured the certification by utilizing market-leading solutions, stretching the capabilities of GA and the GMP suite integrations, to resolve complex business challenges their clients face. A select group of exemplary use cases were detailed out and submitted to Google as project samples to demonstrate Incubeta’s GMP expertise and service capabilities. Following an intensive review of the certification submission, Incubeta was accepted to an interview phase, which resulted in Incubeta’s admission to the Partner Program; validating their close partnership with Google and officiating their global standing as a top-tier service provider.

Zoe Hall, Managing Director of AdTech and Measurement Solutions at Incubeta commented: “We’re thrilled to have built an outstanding partnership with Google over the past two decades. Our continued investment into our relationship with Google, combined with our genuine belief in the capabilities of their tech and our commitment to leveraging it for our clients has afforded us entry into an elite group of leading digital companies who are full-stack certified partners. GA was our missing piece but, more than this, it truly is the cornerstone of GMP.

“Our recent certification will only further enhance our ability to boost our clients’ growth, optimize their efficacy, and ensure that all business decisions, customer activations, and allocation of spend are data-driven and built upon reliable, privacy-safe, 1P data. Beyond this, as one part of a very strong global organization, it’s nice to finally complete the [GMP] circle and further strengthen our ability to seamlessly and cohesively service multiple markets.”

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Lars Lehne, Group CEO at Incubeta added: “This certification marks a new beginning for Incubeta as we continue to build our partnerships and grow into new markets. But we’re not complacent. As a validated partner of Google we hold a unique responsibility to uphold our commitments to our clients and to Google in offering leading engagement across the stack. As one of only four global GMP partners, Incubeta aims to further accelerate the digital performance of our clients globally. We have some big shoes to fill but we’re excited about what we can do now with our shining new status to guide us towards new challenges and adventures.”