Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations
Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and interactions of their customers, products, and operations.
“What’s so powerful about Interana V3,” said Interana CEO Greg Smirin, “is that, unlike traditional BI and analytics solutions, Interana makes it extremely easy to understand not just what is happening in your business, but why. You can, in real time, dig down into the data to explore anomalies or patterns of behavior until you really understand the dynamics at play, which means you can then take action to optimize or improve your business. That’s a very different proposition than your typical BI dashboard that relies on canned queries to simply report the state of your business.”
Sports media giant Bleacher Report, a division of Turner Broadcasting, relies on Interana to understand the behavior of its users and to inform app development and content optimization decisions. “One of the reasons Bleacher Report has such a successful track record in terms of high engagement rates and low churn rates,” said Ross Schwaber, Director of Product Management at Bleacher Report, “is because Interana makes it possible for us to know so much about our users and their interactions with our content and app. Interana gives us a truly unparalleled degree of visibility and insight.”
Marketing Technology News: Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions
“The kinds of results Bleacher Report has achieved using Interana are consistent with what our other customers have experienced,” said Interana Founder and CTO Bobby Johnson. “Companies like Microsoft, Comcast, Uber, Sonos, Edmunds, Goodyear, and many others are using Interana for all kinds of applications – including customer behavioral analytics, content optimization, and product innovation – and they’re all seeing similar benefits. Because we are the only platform that can offer real-time analysis of massive quantities of time-series data, and do so in a way that easily allows non-technical users to interactively refine queries and explore entire data sets on the fly, we solve a huge problem for companies that want to base decisions on data and insight rather than instinct and intuition.”
Offered as a managed service within a customer’s virtual private cloud, Interana V3 is a full-stack platform that combines the world’s most highly optimized time-series datastore and query engine with a powerful raw data ingestion engine, an intuitive graphical query builder, and a sophisticated data visualization and exploration layer. Interana’s full-stack approach, coupled with its extreme optimization around time-series data, offers numerous benefits over other solutions, specifically:
Marketing Technology News: Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires
Unparalleled speed – Interana V3’s hyper-optimization for time-series data allows it to deliver answers to complex queries anywhere from 1,000 to 3,000 times faster than other data analytics solutions.
Unmatched scalability – Interana V3 easily handles data sets encompassing trillions of data points, and still provides for real-time ingestion of raw data and real-time interactive analysis, with results to complex queries rarely taking more than a few seconds. Not only does this extreme scalability enable a whole new mode of iterative ad hoc analysis, but it also means there is no need for ETL or data aggregation.
Unrivaled ease-of-use – Designed to empower the people in the business who have the questions to be self-sufficient in finding the answers, Interana V3 introduces an all new graphical query builder that obviates the need for any particular technical knowledge, including familiarity with SQL or the ability to code.