Bowen boasts deep experience with B2B/C analytics and modeling to drive growth
Jack Bowen has joined Chief Outsiders, where he is the latest fractional Chief Marketing Officer (CMO) to join the nation’s pre-eminent provider of “Executives-as-a-Service,” it was announced today.
Bowen’s career has included stops at many revered D2C and B2B companies, where he built a reputation by consistently identifying critical customer insights utilizing data-driven analytics and modeling across the phases of performance marketing from generating demand, to optimizing omni-channel lead acquisition, all delivered thru a seamless transition to sales conversion – providing the growth for mid-size CEOs and enterprise marketing leaders to succeed.
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As General Manager, Customer Relationship Marketing at General Motors Corporation, Bowen was involved in more than 2,000,000 of GM’s annual retail vehicle sales by leading the company’s unified direct and digital marketing, including interactive, online, traditional database, direct marketing and variable C&I investment. Later, as CMO at Educational Management Corporation, Bowen drove a 30 percent improvement in student prospect acquisition quality/efficiency by shifting to a ‘total cost of acquisition’ financial model coupled with successful student propensity modeling.
Bowen notched similar results while leading marketing efforts at other customer-focused businesses, including Urban Science Applications, Author Solutions, Harrison College, and Academix Direct.
“Jack develops benchmark, analytically-driven, lead solutions,” said David Vroom, Managing Partner, Chief Outsiders. “He is energetic, accomplished, well-connected, and results-driven, with a proven track record of driving successful growth across industries, and clients, big and small.”
Bowen earned his M.S., Systems Management, from the University of Southern California, and holds a B.S., Engineering from West Point.
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