LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that Jackie Stone has been appointed the Chief Marketing Officer of LiveXLive. Stone, an award-winning marketing executive, will lead all consumer and product marketing programs as LiveXLive continues to expand its global presence.
“I’m thrilled that Jackie is joining our executive team,” said Robert Ellin, Chief Executive Officer and Chairman of LiveXLive. “She is a perfect fit for LiveXLive – she’s a fierce innovator, and we’re a disruptive company. Her one-of-a-kind ability to create compelling marketing programs and partnerships that fuel customer acquisition will be invaluable as we continue to connect bands, brands and fans.”
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In her role as CMO, Stone will be responsible for subscriptions, branding, user engagement and partnerships. “It’s a very exciting time to be at LiveXLive,” said Stone. “Rob and his team have built a live social music platform with a global audience. LiveXLive has a growing network, and with the recent acquisition of React Presents, we have a powerful opportunity to transform the way that people experience music.” An advisor to LiveXLive since 2015, Stone will report directly to Ellin.
Described by Adweek as a “marketing maverick,” Stone is a recent Top 50 OnCon Marketer Award winner. Her background includes more than 28 years of marketing leadership at diverse companies such as Madison Square Garden, MSNBC, About.com, Digitas and AOL, where she was central to the success of AOL’s Studio Music Sessions as part of the marketing and events team. Stone also helped launch The Food Network and The Daily Meal and was integral to the creation of the American Express Centurion Lounge. An adjunct professor at the New York University School of Professional Studies, she earned an MBA at the University of Miami.
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A next generation live social music platform connecting bands, brands and fans, LiveXLive has livestreaming rights to more than 1,500 music festivals and events through exclusive, multi-year partnership agreements with the world’s most prominent music content providers. LiveXLive has livestreamed premier music festivals from all over the globe, producing more than 300 hours of live content featuring more than 300 artists since April 2019. In addition to livestreams, LiveXLive also offers music fans original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots.
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