Marc and Lynne Benioff today announced $200 million in new climate investments toward reforestation and restoration efforts—establishing the first-of-its-kind $100 million Benioff TIME Tree Fund and committing $100 million in investments from TIME Ventures, the Benioffs’ investment fund.

Marketing Technology News: SpiedLife, A New Docu-Reality Platform, Attracts International Audience with Live, 24/7 Streaming…

Salesforce to give $100 million funding in grants over the next 10 years to nonprofits working on ecosystem restoration and climate justice, donate technology through the Power of Us program, and enable volunteers to deliver 2.5 million volunteer hours to organizations focused on climate action.

“We’re in a planetary emergency—a climate crisis that impacts everyone, especially for the most vulnerable among us. More than half of global GDP is exposed to risk from the nature loss effects of climate change. And it will only get worse unless we collectively take bold steps now to limit global warming,” said Marc Benioff, Chair and CEO, Salesforce. “We need to apply every strategy possible to protect and preserve our planet. We must accelerate the world’s largest businesses to Net Zero as part of reducing global emissions by half by 2030; sequester 100 gigatons of carbon through restoring, conserving, and growing 1 trillion trees; and energize an ecopreneur revolution to develop new technologies that will expedite the path to a decarbonized planet. Every country, company, community, and person has a responsibility to act now—the cost of failing to address this global threat will be catastrophic. Our generation will be judged by the actions we take on climate change today.”

Marketing Technology News: MarTech Interview with Christina Richards, CMO at Virtana

“What an amazing gift to Planet Earth! By protecting and restoring forests and planting trees, we can help slow down climate change and the loss of biodiversity,” said Dr. Jane Goodall, DBE. “We must stop deforestation—especially in tropical regions where old growth forests continue to be threatened by industrial agriculture. We must listen to the wisdom of the indigenous people who have lived in harmony with their forests for generations. We must bring trees into our cities so that people of all incomes can benefit from a green environment.”

“We need leaders in every sector of society to stand up and do the right thing for the climate. Youth around the world have been demanding governments and companies drastically reduce carbon emissions, focus on climate restoration, and increase their commitments to the Paris Agreement. We need to see more climate leadership like Marc Benioff and Salesforce, who have already achieved net zero and 100% renewable energy. But there’s still more to do. Business leaders have a responsibility to influence other business leaders to take climate action. The future of my generation and the generations that follow depends on it!” said Alexandria Villaseñor, co-founder of U.S. Youth Climate Strike and founder of Earth Uprising.

Marketing Technology News: Magnite Research Reveals Three out of Four EU5 Households Tune Into CTV