Market Study Reveals 89% of Companies Struggle with Data and System Integration; Driving iPaaS Adoption
IDG and TeamDynamix joint study finds 66% of companies will invest in iPaaS to address data integration and automation challenges; another 27% already have.
A market study conducted by IDG and TeamDynamix examined challenges and opportunities related to enterprise integration and automation. Findings indicate that companies need to sync data and build automation between hundreds of applications without point-to-point integration. Most organizations (89%) say they currently have a data integration backlog, regardless of whether integrations are handled completely in-house or with the help of third parties.
Marketing Technology News: Play, Mine, Earn with HeliconNFT: the All-New Play-to-Earn NFT Ecosystem
Market Study Reveals 89% of Companies Struggle with Data and System Integration; Driving iPaaS Adoption @TDXBuzz, #ipaaS, #integration #workflow #enterpriseintegration
“Organizations simply cannot keep up with the integrations they need as new applications are introduced or swapped out, and as resources turn over,” says Andrew Graf, Chief Product Officer at TeamDynamix. “The struggle is to keep up with the pace and to sustain the integrations.” The study reveals that 27% of companies have already invested in iPaaS and another 66% have plans to do so in the next 12 – 24 months.
Results suggest that iPaaS – Integration Platform as a Service is the way of the future, a foundation for digital transformation. According to Gartner, iPaaS is one of the fastest-growing enterprise software market segments. The global iPaaS market is projected to reach $2.7 billion by 2024. “Organizations are turning to iPaaS,” Graf says. “It’s the only viable method of synchronizing data and building automations between all of these tools.”
Respondents cite many potential benefits:
- Better security (78%)
- Seamless addition of new integrations (78%)
- Better visibility into LOB integration activity (71%)
- Reduced burden on IT teams (70%)
- Ability to easily add automation rules (63%)
TeamDynamix offers a low-cost way forward. Using iPaaS, companies leverage a library of pre-built connectors to common platforms such as Workday, DocuSign, Salesforce, Ellucian Banner, and hundreds more. With a visual flow builder, users can create workflows or synchronize data without any coding or scripting.
Marketing Technology News: Medallia Introduces The Next Generation of Digital Experience Management