Bizible Unveils Bizible Discover

By MTS Staff Writer On Apr 12, 2018

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation

MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey data inside of the Bizible Platform.

With the visibility Bizible Discover provides, marketers will truly be able to make smarter decisions that grow their teams, budget, revenue, and companies.

The new product will have more granular filtering, persona-specific dashboards, and sales funnel visualizations– including golden path visualizations. Teams will also be able to analyze anonymous and known web visit, pageview, and impression data to better understand every prospect’s interaction.

Brewster Stanislaw

At the time of this announcement, Brewster Stanislaw, VP of Product and Strategy at Bizible, said, “Bizible Discover will empower B2B marketing teams to maximize success through data-driven execution. Marketers will get unparalleled insight into their funnel and customer journeys with different ways of analyzing them to improve win rate, deal size, and sales velocity. Bizible Discover will provide teams with the best possible insights to catalyze successful digital transformations and take marketing-powered growth to the next level.”

Bizible Discover will have standard dashboards that allow marketers to analyze multi-touch revenue attribution data to answer questions like, ‘What sales and marketing actions drove this quarter’s revenue?” and “How do we accelerate a prospect’s journey through the funnel?’ Bizible Discover will also have new persona-specific dashboards to help CMOs strategically manage the performance of their teams and help channel managers get the granular understanding they need to optimize performance. And finally, Bizible Discover will have new sales funnel, golden path, and velocity views to help teams better understand their impact on the sales cycle.