Bizible

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

Bizible was Also Included on Inc.'s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, now a Marketo company, recently announced that it is one of Inc. Magazine's Best Workplaces. Inc. recognizes companies whose employees both love what they do and where they do it. One thing that lands a business on the Best Workplaces list is a workplace philosophy that inspires employees, with Bizible ranking high in this category. Bizible founder and Senior Vice…

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, this year’s conference oozed with innovation from Marketo, partners, exhibitors and attendees. The theme, “The Fearless Marketer”, was a perfect choice as it truly captures the essence of Marketo’s competitive advantage in the marketplace.  The marketing powerhouse is currently focused on these four key areas, which were echoed throughout the Summit:  The Engagement Platform; Sales and Marketing…

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release. Read More: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner At…

Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance management will not be the same again. MarTech RADAR 150 company, Marketo has announced its biggest acquisition in history. The engagement platform provider has bought Bizible, a company that offers software for managing marketing performance. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow With the…

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership. “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints - all the…

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…