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      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
      • LeadMD
        MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
      • MarTech Interview with Joshua March, Founder & CEO, Conversocial
        MarTech Interview with Joshua March, Founder and CEO, Conversocial
      • Derek Slayton, CMO, Terminus
        MarTech Interview with Derek Slayton, CMO, Terminus
    • Tech Bytes
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Don, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
      • TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
      • Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
        Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
      • Prediction Series 2019: Interview with Adam Singolda, Founder & CEO, Taboola
        Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
    • Columnists
      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
      • Three Advertising Takeaways From 2018
        Three Advertising Takeaways From 2018
      • How to Automate Marketing Campaigns without Losing Customers
        How to Automate Marketing Campaigns without Losing Customers
      • 2019 is the Year of AMP
        2019 is the Year of AMP
      • Why Better Parental Leave Matters for the MarTech Industry
        Why Better Parental Leave Matters for the MarTech Industry
    • Staff Writers
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
      • Without Customer Experience, Marketing Technology is HOLLOW in 2019
        Without Customer Experience, Marketing Technology is Hollow in 2019
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Bizible

Seven Examples of Outstanding B2B Marketing Campaigns
Sales & Marketing, Staff Writers

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature …

Viraj TSeptember 20, 2018, 4:00 pmOctober 5, 2018 27 6029
B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer
Account Based Marketing, Staff Writers

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a …

Sudipto GhoshSeptember 11, 2018, 6:45 pmSeptember 11, 2018 0 1375
Mary Pat Donnellon
Analytics, Tech Bytes

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call …
Sudipto GhoshJuly 23, 2018, 5:32 pmJuly 24, 2018 2 1044
Bizible Recognized as One of Inc. Magazine's Best Workplaces 2018
B2B Commerce

Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018

Bizible was Also Included on Inc.’s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, …

PRNewswireJune 19, 2018, 2:09 pmDecember 26, 2018 0 382
The 'Fearless Marketer' Captures The Essence of the Marketo Nation Summit 2018
AI/ML, Analytics, Guest Authors

The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, …

Caitlin CulbertMay 15, 2018, 8:52 pmMay 15, 2018 1 1984
Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts
Account Based Marketing, B2B Commerce, Staff Writers

Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison …

Sudipto GhoshMay 10, 2018, 8:33 pmMay 11, 2018 3 1166
Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs
Marketing Attribution, Marketing Automation

Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs

Bizible’s Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms …

Abhinandan GhoshApril 30, 2018, 11:54 pmApril 30, 2018 1 2424
Lou Jordano, Crimson Hexagon
Interviews

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types …
Sudipto GhoshApril 19, 2018, 4:00 pmApril 19, 2018 0 2183
Bizible Unveils Bizible Discover
Marketing Attribution

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation …

MTS Staff WriterApril 12, 2018, 5:46 pmApril 11, 2018 0 1148
bizible
Marketing Attribution, Marketing Automation

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing …

prwebMarch 24, 2018, 6:01 pmMarch 26, 2018 0 Bizible
Jon Lombardo Linkedin ABM Innovation Summit 2018
Interviews

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to …
Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 29, 2018 0 2213
Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers
Account Based Marketing, B2B Commerce, Sales Enablement

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic’s Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio …

MTS Staff WriterMarch 14, 2018, 7:57 pmMarch 14, 2018 0 656
Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue
Marketing Attribution, Staff Writers

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, …

Sudipto GhoshFebruary 27, 2018, 6:45 pmFebruary 27, 2018 0 1383
LinkedIn
Audience Data, B2B Commerce, Data Management Platforms, Staff Writers

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced …

Sudipto GhoshAugust 9, 2017, 12:54 amAugust 9, 2017 1 1846

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MarTech Series covers marketing technology news, editorial insights & digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles & events.

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