Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions.
Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership.
“by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints – all the way to keyword-level if that is what is needed. Sojourn Solutions’ customers are smart and want to make decisions based on real evidence. Bizible will help them make informed decisions and optimize every aspect of their marketing revenue. The insights from Bizible are truly actionable,” said Dan Vawter, Managing Partner, Sojourn Solutions.
Bizible’s attribution solution is proven to be worth its weight in gold. Forrester Consulting analyzed the total economic impact (total benefit vs total cost) and found ROI on the total solution was 734%, NPV increased $4.3M and the outlay paid back in less than one month. “For organizations that do adopt a marketing performance management strategy, the payoffs will be huge,” shares Allison Snow, Senior Analyst, Forrester.
Both Bizible and Sojourn Solutions recently announced a partnership with Allocadia – a fellow leader in the Marketing Performance Management space that focuses on marketing spend and investment management and planning. This alignment means that Enterprise B2B marketing teams will be able to integrate efficiently and realize the power of their marketing performance.
Adding to the power of marketing performance, Sojourn Solutions will also provide Bizible implementation services for Bizible clients using Oracle Eloqua. Fabian Eckstrom-French, Bizible head of partnerships, says “teaming up with Sojourn Solutions gives us the opportunity to deliver value deep into organizations due to the extensive expertise of the Sojourn Solutions team.”
Recommended Read: Interview with Aaron Bird, Founder & CEO – Bizible