Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

By MTS Staff Writer On Sep 6, 2018

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike

Mixpanel, the world’s leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will accelerate its momentum in the industry and enable large and small organizations to invest in innovation, product growth, and improved customer experiences with user behavior insights.

“Today, Mixpanel serves 30% of the Fortune 100, and demand is stronger than ever across all business segments for user analytics,” said Amir Movafaghi, CEO of Mixpanel. “Over the last year, we’ve seen three major trends driving this demand and our growth.”

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“First, with customer data volumes growing every year, we’re continuing to invest in machine learning to easily surface automated insights, so people never miss out on ways to improve their products and customer experiences. Second, as organizations try to leverage user behavior insights and tools across multiple departments, professional services will play an increasingly large role in helping teams transform their workflows and make smart decisions. Finally, worldwide demand for user behavior analytics is growing every year, and we see an opportunity to bring on an experienced global sales leader to expand into new regions.”

According to Gartner, global revenue in the business intelligence (BI) and analytics software market reached $18.3 billionin 2017, an increase of 7.3 percent from 2016. By 2020, it’s estimated that this market will be $26 billion in revenue, spanning across the Americas, EMEA, and APAC markets. Leading global enterprises, including BMW, DocuSign, Expedia, Overstock, and Ventee-Privee, continue to partner with Mixpanel to leverage user behavioral insights everyday when making decisions, across product, marketing, analytics, and customer experiences teams.

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New Executive Leadership

Adam Kinney, Head of Machine Learning and Automated Analysis

Adam Kinney is an experienced data science leader, having worked at some of the most data-driven tech companies in the world, including Twitter, Google, and Schibsted. He joins Mixpanel to lead the company’s investment in helping its customers get the most value from their data with automatic user insights.

“With terabytes of information pouring into companies every day, we know that most businesses aren’t finding or taking action on valuable user insights hidden in their data,” said Adam Kinney. “Mixpanel is at the forefront of helping companies better understand their users, including the great work already done by its world-class team of ML experts.

“My role is to build on that foundation, using machine learning and statistical techniques to generalize and automate user analysis and prediction. We’re excited to push the field of analytics and provide automated insights for data-driven professionals, so they can save time and make discoveries they might’ve missed without Mixpanel.”

Pierre Berlin, Vice President of Global Sales

With 20 years of experience building and developing teams, Pierre Berlin will be scaling Mixpanel’s sales force and its fast-growing international presence. Throughout his career, Pierre has successfully led SaaS go-to-market teams during periods of high-growth and global expansion.

Earlier in his career, Pierre spent 10 years in roles across marketing, sales, and management at Business Objects (acquired by SAP). Next, he was at LinkedIn for more than five years, where he opened offices in France, Italy, Spain, and the Middle East and North Africa region, before leading the entire LinkedIn Talents Solution team in EMEA, consisting of 800 people across nine offices. Most recently, Pierre helped London-based start-up DueDil establish its B2B go-to-market strategy in Europe.

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“The choice to join Mixpanel was a simple one,” said Pierre Berlin. “We have a product that’s changing the way people innovate with user insights, a market of passionate data-driven professionals at global companies like BMW, Vente-Privee, OLX, and Skyscanner, and one of the most talented teams I’ve ever worked with in my career.”

Alison Holmlund, Vice President of Customer Success and Support

With over 20 years of experience in fast-growing technology companies, Alison Holmlund specializes in architecting exceptional customer experiences, from supporting tiny startups to providing enterprise companies with strategic advice and services.

Before joining Mixpanel, Alison was the Chief Customer Officer of Host Analytics, where she focused on the continuous success of Host Analytics customers from on-boarding through contract renewal. Prior to that, she led customer-facing teams at Proofpoint and Netscape. In 2016, she was named a Silicon Valley Woman of Influence for her exceptional leadership, technical acumen, and philanthropic contributions.

“It wasn’t just the technology that inspired me to join this leadership team. It was also our company’s ethos of listening to our customers,” said Alison Holmlund. “Our award-winning Support team and professional services help organizations around the globe reach their business goals through an end-to-end analytics strategy. The Success and Support teams at Mixpanel are defined by our passion for providing value at every touchpoint of the customer experience—from implementation to ongoing customer support and technical consultation.”