Vidyard to Power HubSpot Video with Fully Integrated Video Solution
New Solution Powered by Vidyard Enables Marketing, Sales and Service Teams to Easily Create, Share and Track Personalized and Interactive Videos Directly Within the Hubspot Video Platform
Today, Vidyard, the leading video platform for business, announced that it will power the new HubSpot Video solution unveiled at INBOUND 2018. As a fully integrated video solution for marketing, sales and customer service, HubSpot Video offers seamless video hosting, in-video CTAs and forms, video analytics and personalized video messaging to help growing businesses connect with customers in more personal and authentic ways. The new solution is powered by Vidyard’s industry-leading online video platform and its flagship personalized video messaging app, Vidyard GoVideo.
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Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.
Today’s partnership announcement comes a year after Vidyard expanded its Technology Partner Ecosystem program with the introduction of its Vidyard GoVideo partner app. Leading marketing, sales, and customer service technology providers rely on Vidyard to power integrated experiences for video hosting, video analytics, and personalized video messaging.
Personalized Video Creation Generates More Business and Deliver Exceptional Customer Experiences
At the time of this announcement, Michael Litt, CEO and Co-founder of Vidyard, said, “Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business.”
Michael added, “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”
Video is the New Norm for Today’s Business
In recent years, the role of video has changed dramatically for many organizations. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle.
In 2017, Vidyard’s B2B customers published 83% more videos on average compared to the previous year, while the number of organizations who reported the use of video within their sales team increased by 48%. The surging use of video is attributed to higher engagement rates and ROI compared to other forms of content and communications.
Why It’s No Longer Just About Highly Produced Brand Videos,
“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” said Kipp Bodnar, CMO of HubSpot.
Kipp added, “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”
Vidyard is committed to helping business professionals access, create, share and track their videos from within the applications they rely on every day.
Currently, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.