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Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media Strategy

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Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital

Nielsen took a significant step forward in its ongoing transformation by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen’s measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions.

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