Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders

Professor Ayanna Howard, Ph.D. to Keynote

Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June 12, 2019 in Brooklyn, New York. Together, marketing leaders from all over the digital world will gain valuable insights from Rakuten Marketing executives, keynote speakers, as well as learn from industry-leading panelists and presenters from across the digital marketing landscape.

“DealMaker gives our clients and partners the opportunity to be savvy digital leaders for their brand by equipping attendees with pertinent industry insights and tips, while also educating them on what tools to leverage to continually improve online performance.”

DealMaker New York’s content will educate audiences on a variety of topics, from how to use data to better understand consumers’ shopping behaviors to expert tips on how to create and increase advertiser-publisher relationships. To keynote the event, Rakuten Marketing has invited the Linda J. and Mark C. Smith professor and chair of the School of Interactive Computing in the College of Computing at the Georgia Institute of Technology, Ayanna Howard. Professor Howard’s career focus is on intelligent technologies that must adapt to and function within a human-centered world. Her work positions her to be an expert speaker on AI and robot technologies. The keynote will focus on how AI can and will drastically change jobs for the better, as well as how to develop strategies that reciprocate trust between businesses and consumers.

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“To remain an effective, successful marketer, it’s essential to keep tabs on and fully understand the trends, topics and changes going on within the industry,” states Julie Van Ullen, Rakuten Marketing’s General Manager, US. “DealMaker gives our clients and partners the opportunity to be savvy digital leaders for their brand by equipping attendees with pertinent industry insights and tips, while also educating them on what tools to leverage to continually improve online performance.”

This event not only delivers invaluable expertise but also gives the chance for the over 1,000 attendees to see the affiliate network come to life. During the event’s allotted networking time called DealSpace, attendees are able to meet with potential business partners from Rakuten Marketing’s immense client base of over 2,000 companies, and representatives from leading and innovative publisher websites. Last year, the event’s participants included hundreds of top executives and online marketers, nationally and internationally. Advertisers in the US Network who attended DealMaker New York in 2018 saw three times the sales growth compared to those who did not attend.

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DealMaker New York 2019 is being held at the New York Marriott at the Brooklyn Bridge. Rakuten Marketing will award the best in performance marketing at the Rakuten Marketing Golden Link Awards the evening of June 11.

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