ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions.

Japan’s third largest advertising agency, ADK has announced a strategic partnership with Principle to deliver Data-Driven Marketing solutions to enterprises globally. With 80 offices in over 20 countries, ADK was acquired by Bain Capital Group in 2018 and continues to support ADK in delivering leading data-driven marketing solutions for their clients.

ADK and Principle will provide advanced Data-Driven Marketing solutions to their customer base to help clients integrate and visualize data, as well as design, analyze, maximize and measure the results of performance marketing strategies.

In addition, both partners will leverage their expertise in integrated marketing for both online and offline, including data visualization and optimization of the entire marketing funnel.  Principle is bringing cutting edge marketing technology via their partnership with Rockerbox, a leading provider of multi-touch attribution solutions.

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“I am thrilled to align Principle’s domain expertise in analytics with an industry-leader like ADK. Working together, our companies are uniquely positioning to increase return on investment for our clients’ marketing investments.” — Ken Kusuyama, CEO & Founder of Principle Co., Ltd

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Principle Co. Ltd is one of the world’s fastest-growing data analytics consulting firms. Through the power of data, Principle helps businesses of all sizes make better decisions. For the better part of a decade, Principle has helped global brands and Fortune 500 companies turn data into intelligence and actionable insights they can use. Headquartered in Tokyo Japan, Principle has offices in Osaka, Los Angeles, Sunnyvale, and New York City.

Brands that Principle works with:  Nestle, Johnson & Johnson, Adidas, Coach, Tory Burch, Red Bull, Samsung, Honda, Toshiba

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