Seasoned Software Marketing Executive David Appelbaum Joins Chief Outsiders

By Globe Newswire On Sep 22, 2021

Appelbaum works with tech CEOs to optimize the revenue funnel, company go-to-market strategy, and brand reinvigoration

David Appelbaum – a seasoned software marketing CMO with varied technology and SaaS experience – has joined Chief Outsiders, the nation’s leading collective of Chief Marketing Officers available for immediate and fractional engagements. Appelbaum is available now to deliver go-to-market insights and strategies to clients of the “Executives-as-a-Service” firm.

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Equally adept as a marketing leader for both startups and established firms, Appelbaum has been the marketing lead for an array of tech and SaaS businesses – most notably, Fortune 100 company Oracle. But Appelbaum has left his imprint at companies such as Blue Lava, Valimail, BigFix, Antenna Software, Sentilla, and more. As CMO at Valimail, Appelbaum’s marketing programs were responsible for 95 percent of company revenue for six straight quarters – a feat which earned the firm accolades as the fastest growing DMARC solution in the market. And, while VP of Marketing at BigFix, Appelbaum’s strategies fueled annual booking growth from $5 million to $100 million – ultimately attracting the attention of IBM, which purchased the firm.

“As an award-winning innovator in the use of social media and viral marketing for business, David’s campaigns have been covered by the NY Times, AdWeek, and across social media,” said Karen Hayward, Managing Partner, Chief Outsiders. “We’re very excited to have him join us at Chief Outsiders, especially now – as many of our clients are working towards liquidity events.”

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