Appelbaum works with tech CEOs to optimize the revenue funnel, company go-to-market strategy, and brand reinvigoration

David Appelbaum – a seasoned software marketing CMO with varied technology and SaaS experience – has joined Chief Outsiders, the nation’s leading collective of Chief Marketing Officers available for immediate and fractional engagements. Appelbaum is available now to deliver go-to-market insights and strategies to clients of the “Executives-as-a-Service” firm.

“As an award-winning innovator in the use of social media and viral marketing for business, David’s campaigns have been covered by the NY Times, AdWeek, and across social media,” said Karen Hayward, Managing Partner, Chief Outsiders. “We’re very excited to have him join us at Chief Outsiders, especially now – as many of our clients are working towards liquidity events.”