SpendEdge’s Survey on “Media Planning and Buying” Reveals that this Market will have a Growth of USD 68.86 Billion by 2025

Media Planning and Buying Procurement Market Report highlights the effect of COVID-19 on this market.

Omnicom Group Inc., PUBLICIS GROUPE SA, and WPP Plc will emerge as the key Media Planning and Buying suppliers by 2025.

The Media Planning and Buying will grow at a CAGR of 4.91% by 2025. This report offers key advisory and intelligence to help buyers identify and shortlist the most suitable suppliers for their Media Planning and Buying requirements.

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Major Price Trends in the Media Planning and Buying’s Procurement Market

The pressure from substitutes and a moderate level of threat from new entrants has resulted in the low bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for Media Planning and Buying with the wider industry and identify the cost-saving potential.

• The most widely adopted pricing models in the Media Planning and Buying Market

o   Subscription based pricing model

o   Performance based pricing model

Spend Growth and Demand by Region

The report provides a complete drill-down on Global Media Planning and Buying spend outlook at a global as well as regional level. Current spend scenario, growth outlook, incremental spend, and other key information is available individually for North America, South America, Europe, Middle East and Africa, and APAC.

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Most Adopted Procurement Strategies by Buyers Across the Media Planning and Buying Market

The report provides a detailed insight of the most adopted procurement strategies by buyers across industries and analysis of these strategies with respect to innovation, regulatory compliance, quality, supply, and cost. Adoption of these procurement strategies will enable the buyers to reduce category TCO and achieve cost savings, while sourcing for thermal equipment requirements.

This procurement report answers help buyers identify and shortlist the most suitable suppliers for their Media Planning and Buying Market requirements following questions:

• Am I engaging with the right suppliers?
• Which KPIs should I use to evaluate my incumbent suppliers?
• Which supplier selection criteria are relevant for?
• What are the workplace computing devices category essentials in terms of SLAs and RFx?

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