Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform

Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management

Tipalti, the leading payables automation solution, announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides partner management, deterministic Anti-Fraud tools, and automated optimization for marketers. The partnership provides Everflow customers with complete performance tracking, analytics, and global payouts in a single dashboard for a seamless user experience.

Through the integrated solutions, Everflow customers are now able to automate all global publisher and affiliate payments, strengthening those partner relationships. The joint solution combines Everflow’s performance marketing tracking, analytics, and automation with Tipalti’s unique publisher payouts processing to 190 countries, 6 payment methods, and in 120 local currencies. The combined solution also helps reduce risk for ad tech clients by keeping them in compliance with global payment regulations and tax codes.

Everflow has embedded the Tipalti publisher onboarding portal directly into its platform, where publishers provide their payment and tax details, which are instantly validated to reduce payment errors. This saves time for Everflow customers by eliminating manual data entry. Payment instructions are automatically sent to Tipalti based on Everflow performance data per each partner/affiliate and Tipalti provides proactive payment status communications to publishers.

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“The Everflow-Tipalti integration has been integral in streamlining our processes, from driving performance to payment,” says Jen Lee, Head of Affiliate, Ro, a telehealth company. “We’re able to focus on what matters, driving high quality industry compliant performance with our partners. Managing our Affiliate department has become easier knowing that the payments will be processed seamlessly while also maintaining compliance.”

“Publisher relationships are critical to the success of performance marketing networks and programs,” said Chen Amit, CEO and co-founder of Tipalti. “Our partnership with Everflow makes publisher payouts more seamless, reduces fraud risk, and offers a rich, global payment experience.”

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“Our integration with Tipalti provides a key value for our customers, the ability to painlessly pay their partners automatically from inside the platform,” said Sam Darawish, CEO, Everflow. “More importantly for our customers is the ability to globally process payments with full compliance for local taxes and regulations. We live in a global world, and our customers need an effective way to work with their partners across international markets.”

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