Toluna Launches Transformative DIY Community Product QuickCommunities
Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities, a do-it-yourself (DIY) product enables users to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and focus groups.
QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows users to build upon survey feedback and obtain deeper insights, in real time, allowing them to make better business decisions faster. The platform integrates with Toluna.com, the world’s largest social voting community. It’s this integrated digital approach that delivers true real-time consumer insight.
Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally. Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions.
Frédéric-Charles Petit, CEO, Toluna, said, “Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their business. We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable. With Toluna, businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions.”
Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions.
QuickCommunities capabilities are:
– Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
– Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries, selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
– Engage. Businesses connect directly with community members in real time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.
Phil Ahad, SVP, Digital Products, Toluna said, “Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects. It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the ‘why’ behind consumer sentiment and action.”