Fastbase Inc. just launched their next generation Google Analytics 4 power-packed add-on. It includes novel webtracking mobile devices that identify individual devices and a ton of detail on them. The add-on combined with Fastbase Webleads 9.0 script is the most powerful way to determine the identification of web visitors across mobile and desktop devices.

Mobile search has completely overtaken desktop searches and it continues to rise. Sistrix analyzed billions of searches and discovered that 64% are carried out on mobile phones and only 35% on the desktop.

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There’s another bomb-shell coming. Google’s algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.

Fortunately for any companies tracking their web-site traffic for leads, the new generation Google Analytics 4 addon from Fastbase with WebLeads 9.0 will keep them in the loop. Whereas until recently it was only possible to identify visitors from the web, this addon can identify iOS and Android devices visiting websites. The devil is in the detail and there is no shortage of that: now we get extra clarity about the app being used during the visit, which screen, the operating system used and specific device detail.

Rasmus Refer, CEO: “This new mobile intelligence is a game-changer. It will have a huge impact on B2B businesses providing them with much more web visitor data. The value-add is the fact that we tell you where the devices are – we are not just providing stats. The additional information you get with the Google Analytics 4 addon combined with WebLeads 9.0 means generating a significant increase in leads.”

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