Welcome, A NewsCred Brand, Named A Leader (Now 4-Years Running) in the 2021 Gartner Magic Quadrant For Content Marketing Platforms

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Welcome positioned highest for ‘Ability to Execute’ for the fourth consecutive year

Welcome, the world’s leading marketing orchestration platform, announced it has once again been recognized as a “Leader” in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the “Leader” designation and been positioned highest of all vendors along the ‘Ability to Execute’ axis.

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“Welcome’s vision as a marketing orchestration software, combining the capabilities of a CMP, MWM, DAM, offers promise.”

“Being named a Leader by Gartner, now four years in a row, is truly an honor. And we believe this latest recognition is a testament to both our product capabilities of today and our strategy for tomorrow,” said Shafqat Islam, CEO of Welcome. “From the moment we introduced Welcome, our team has set out to reimagine the way that marketing teams work. We’re leveraging our strong roots in content — and combining it with our vision for the future — to evolve the conversation from ‘content orchestration’ to ‘marketing orchestration’ and build a platform tailor-made to help all marketers work better together.”

According to the report, “Welcome’s vision as a marketing orchestration software, combining the capabilities of a CMP, MWM, DAM, offers promise.”

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In recent Gartner Peer Insights reviews, customers said:

  • “[Welcome] is an exceptional tool for those looking (for) end-to-end management of their content and campaign programs – from ideation, to project management, to reporting and storage.” — Global Content Strategist
  • “[Welcome] enables us to consolidate and align activities across multiple stakeholders and channels in one platform.” — Sr. Manager, Digital Media
  • “The product is flexible to our unique workflows and the integrations allow us to cut down on our need to work across multiple marketing technologies and platforms so we have a holistic view of all activities across the marketing organization.” — Sr. Brand Marketing Manager

Welcome believes that marketers continue to choose its platform over competitors for its ease-of-use, wide array of integrations, and flexibility to serve teams big or small. Specifically:

  • Ease-of-use: Designed specifically with marketers in mind, Welcome’s platform aims to win the hearts of its users with intuitive features that streamline marketing planning and execution
  • Integrations: Powered by iPaaS, Welcome’s integration marketplace offers access to hundreds of Connectors across productivity, publishing, and more to streamline the transfer of content and data
  • Flexibility: By offering customers a tiered and modularized packaging model, Welcome provides customers the flexibility to start small and scale in parallel with their marketing goals

Welcome received the highest score of all vendors across each of the three use cases in the report, and increased its score for 5 out of the 11 critical capabilities for Content Marketing Platforms, as defined by Gartner in the report.

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