eko Welcomes Hershey into Camp By Walmart with First Branded Integration

PRNewswire

October 12, 2020

eko and Hershey Bring New Halloween Activities to Camp By Walmart for a Safe and Socially-Distant Season

eko, the leader in choice-driven entertainment, announced that Hershey has joined Camp by Walmart as the first branded integration in the star-studded virtual camp. Powered by eko and presented by Walmart, Camp by Walmart offers interactive online activities to keep families and kids active, creative, and engaged, and now includes Halloween activities presented by Hershey.

As part of this integration, audiences can shop through Halloween activities presented by Hershey and centered around the company’s seasonal products. Produced and developed in partnership with CAMP, a Family Experience Company, and powered by eko’s interactive video platform, the Halloween collection gives Walmart customers a way to enjoy All Hallows Eve that’s participatory, customizable, safe, and socially-distanced.

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“With treats families have been enjoying and getting creative with for so many years, we’re excited to welcome Hershey into Camp by Walmart as our first branded integration,” said Tom Fishman, General Manager, Consumer Apps at eko. “Because eko-powered interactive experiences allow audiences to make choices that shape the content in real time, we’re psyched to see the ways families connect with Hershey and each other at a time when we can all use a little more connection and a little something sweet.”

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“Hershey is incredibly excited to have found the sweet spot within Camp by Walmart as the first integrated brand partner, helping families safely enjoy Halloween this year,” said Hershey Jon Davis, vice president/general manager, Walmart/Sams, The Hershey Company. “This Halloween is going to be very different for many families. We believe the experiences we’ve partnered with Walmart and eko to create can help families find new, personal, and engaging ways to enjoy the holiday.”

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