Fully Integrated Solution Supports Innovative Monetization and Subscriber Management Use Cases

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, announced that they have strengthened their partnership with TO THE NEW, a global digital transformation and product engineering company. The new end-to-end solution, building off the two companies’ existing collaboration, will make it easier for TO THE NEW customers to deliver highly configurable solutions with faster time to market and easy-to-use, off-the-shelf deployments. TO THE NEW serves more than 250 customers around the world with production-grade OTT streaming tools.

Amid fierce competition and a constantly changing media landscape, streaming video providers must explore every opportunity to streamline operations and improve performance. The newly expanded partnership between Evergent and TO THE NEW will make it possible for TO THE NEW customers to quickly and seamlessly deploy new business strategies with a high degree of configurability and flexibility. The highly integrated OTT platform supports innovative monetization and subscription management approaches, enabling customers to bundle these tools together for maximum results.

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“Digital media and entertainment companies continue to evolve in response to customer demands and preferences,” said Vijay Sajja, founder and CEO of Evergent. “These businesses must be able to make fast, data-backed decisions and implement those changes quickly in order to remain competitive. Our flexible solution, developed together with our partners at TO THE NEW, makes it possible for OTT video platforms to consistently improve their service offerings and revenues as a result.”

“TO THE NEW provides innovative and outcome-oriented solutions to its customers that help them grow their businesses in today’s natively digital world. Our collaboration with Evergent will further strengthen our solutions in the Media & Entertainment space and help deliver benefits to our customers and end viewers alike, enhancing the customer experience and revenue optimization,” said Narinder Kumar, co-founder and COO of TO THE NEW.

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