3radical, the leader in consumer data acquisition and audience engagement solutions, announces it has signed a 5 year agreement with Gamesys Group plc, a leading international online gaming operator, to provide interactive gaming experiences to online players.

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As one of the foremost online gaming operators, Gamesys’ partnership with 3radical enables them to bring new and seasonal free-to-play gaming experiences to market using the 3radical Voco interactive gamification platform. Already live with a “Monopoly” experience in Spain, these free-to-play games are key to attracting new players and bringing existing players back.

“Our partnership with 3radical supports one of our key pillars of “putting the player first” throughout our portfolio of distinctive and recognizable brands,” said Raúl Ibañez, Spain Country Manager. “By offering effective and innovative best-in-class experiences and dynamic gaming content to our global audience, we are able to provide entertaining and safe environments for players to enjoy.”

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In addition, Gamesys and 3radical will work together on how these games can support new and ongoing Responsible Gambling initiatives.

“We are very excited to be working with such a sophisticated and responsible data-driven gaming organization as Gamesys,” said Michael D. Fisher, CEO, 3radical. “Given the success of our initial rollout with the “Monopoly” experience in Spain, our next step will be to help Gamesys understand which other of their markets will benefit from additional engaging, gamified experiences, helping them further increase their marketshare, based on the rich stream of engagement and behavioral data achieved through these online experiences.”