6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights 6sense, a leading artificial intelligence (AI) based account engagement platform, announced that it has expanded…
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For the second year in a row, Springbox, a Prophet company, has been recognized by the B2B Marketing Elevation Awards for excellence in multiple categories. These awards acknowledge exceptional talent, achievement and success in the B2B…
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The ODP Corporation , a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform with an online presence and approximately 1,100 stores, announced the…
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PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments? Some PPC…
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At a time when technology is automating much of the cumbersome processes of recruitment, employment screening, and talent retention, it should come as no surprise that the way in which candidate and employee verifications have been…
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The same technology that captured 56M+ first-party leads is now available as the only self-service and centralized tool to execute Inbound and Outbound gated content experiences that yield revenue-based results Today, NetLine Corporation —…
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Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these insights is a task that has historically eluded sales…
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Signaling a new era in customer-centered marketing solutions, Penguin Strategies, a HubSpot Diamond Partner, acquires Amarok, a Salesforce Certified partner, to create a more comprehensive sales and marketing service offering for their…
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What path should marketers take to build better experience-driven digital journeys? Here are a few best practices that can help take you through the fast lane to better customer engagement.  Some of the world’s fastest growing start-ups,…
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The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first; Michael Katz, CEO and Co-founder of mParticle dives into more detail with some interesting tips and best practices:…
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Brands and agencies using sponsored content to reach lawyers, health care professionals, finance, defense and government decision-makers, and other affluent business communities can do so more effectively, thanks to a unique program…
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2021 has been quite a year with MarTech and one thing is clear – the market is only set to grow. Research from Gartner, conducted right before the pandemic in 2020 revealed that marketing technology continued to be one of the largest…
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Activate, a B2B tech demand generation company, announced the release of its fifth annual State of Demand Gen report. The report consists of feedback and plans from enterprise B2B tech marketing and demand gen decision-makers regarding…
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Integration to Bolster Breadth of Prospect Data, Improve Lead Delivery Quality and Speed for Joint ZoomInfo and LeanData Customers ZoomInfo, a global leader in go-to-market intelligence solutions, and LeanData, a leader in…
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Bizzabo, the world's leading event success platform, announced the opening of a new office in London, affirming its commitment to elevate event experiences for marketers around the world. Bizzabo has hired event industry veteran Tim…
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New research identifies opportunities and challenges for frontline marketing teams as they become the architects of end-to-end buyer journeys In the wake of COVID-19, B2B firms are doubling down on buyer experience…
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Demand Gen Report has announced that nominations are now being accepted for the fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to…
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True Influence, the technology leader of data-driven sales and marketing solutions, announced the third in a series of quarterly summits, the 2021 True Influence Summer Summit - TRUTH MATTERS: How Data Accelerates Revenue. This live…
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PallyCon, a global leader in Multi DRM and content protection service provider, launches robust distributor watermarking to deter and combat premium content leaks in the distribution process. Approved and audit passed, the solution…
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Sheila Kloefkorn, President/CEO of KEO Marketing Inc will be honored as a Top 100 Marketing and Advertising Leader at the 2021 Global MARsum conference in Las Vegas. She will also be featured as a speaker on a panel entitled, “The…
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