The partnership turbo-charges sell and buy side firms with knowledge for faster and more informed decisions by interfacing Glue42-enabled financial desktops with LodeStar’s AI-powered…
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Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards,…
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LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list…
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This article is jointly authored by Orchid Richardson and Joe Pilla.
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The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend…
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As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same…
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Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, today announced the launch of their…
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Following the Government’s decision to begin easing lockdown restrictions across the UK, more workers are being asked to return to the workplace. In response Artesian Solutions, the…
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Within a week of its announcement, ZoomInfo has become the most celebrated tech IPO of 2020. ZoomInfo, the leading market intelligence platform for marketing and sales teams, powered by…
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International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, and Ecosystems, the leading platform for winning and growing customers…
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InsideView Alignment Report 2020 Highlights the Essential Role of Data, Target Accounts, and Interpersonal Communication in Sales and Marketing Alignment  InsideView, the leader in B2B…
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New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics …
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Physical gift cards remain most popular, but annual growth in digital gift cards increases again, and in particular during COVID-19 pandemic Findings from its 2019 national gift card…
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Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent…
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New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and…
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Helix Technologies, Inc. announced today the release of Cannalytics Business Intelligence for cultivators, a groundbreaking data platform that delivers deep insights into the production…
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Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking…
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Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers,…
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Pyramid’s growth run continues despite challenging environment; adds veteran talent Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen to support North America customers Pyramid…
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ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational…
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