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Analytics

Top Five Predictions for Enterprise ICT in ASEAN in 2021 by GlobalData

MTS Staff Writer Jan 18, 2021 0
Enterprises across the ASEAN are reshuffling their ICT priorities in 2020 to urgently address the COVID-19 impact. Against this backdrop, cloud, networking, mobility, communications and…
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E-Commerce and Mobile Commerce

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

PRNewswire Jan 18, 2021 0
Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail…
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Audience Data

Logica Research Finds a Paradox in Money Management During COVID-19

MTS Staff Writer Jan 16, 2021 0
The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings…
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Analytics

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven…

MTS Staff Writer Jan 15, 2021 0
The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India…
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Customer Data Platforms

Numerator Launches Paid Social Media And Streaming Ad Monitoring

PRNewswire Jan 15, 2021 0
EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the…
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Marketing Attribution

Allocadia Delivers New Agile Budgeting Solution to Marketers

MTS Staff Writer Jan 15, 2021 0
Seamless Budget Transfers Empower Teams to React Faster, Leverage Unexpected Opportunities and Optimize Spend Allocadia, the leader in Marketing Performance Management (MPM), announced…
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Customer Data Platforms

Amplitude Welcomes Erica Schultz to its Board of Directors

Globe Newswire Jan 14, 2021 0
Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced…
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Data Hygiene

Neutronian and Eyeota Launch Data Quality Certification Initiative

prweb Jan 13, 2021 0
Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories Neutronian, a pioneer of independent data…
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Privacy and Regulations

OneTrust Launches Vendorpedia Questionnaire Response Automation

PRNewswire Jan 13, 2021 0
Vendorpedia Questionnaire Response Automation Simplifies Questionnaire & RFx Completion Using Natural Language Processing powered OneTrust Athena AI OneTrust launched the OneTrust…
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Analytics

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming…

PRNewswire Jan 13, 2021 0
New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is…
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Privacy and Regulations

Privitar Appoints Lars Björk to Its Board of Directors

MTS Staff Writer Jan 13, 2021 0
Privitar, the leading data privacy platform provider, announced the appointment of Lars Björk, former CEO of Qlik, to its Board of Directors. “I am pleased to have Lars join the…
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Data Management Platforms

Snowplow Analytics Raises $10 Million in Series A2 Funding

PRNewswire Jan 12, 2021 0
Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in…
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Analytics

Alation Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

MTS Staff Writer Jan 12, 2021 0
Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the…
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Analytics

Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy

PRNewswire Jan 12, 2021 0
Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the…
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Native & Programmatic Advertising

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game…

PRNewswire Jan 12, 2021 0
In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media…
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B2B Data

My 5 Predictions About the ABM Industry in 2021

Jon Miller Jan 12, 2021 0
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would…
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B2B Data

Why, How, Where, What: New Survey Reveals Consumers’ 2021 Shopping Plans

MTS Staff Writer Jan 11, 2021 0
With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance…
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Audience Data

Eyeota Appoints Rob Armstrong as Vice President of Product

Globe Newswire Jan 11, 2021 0
Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.…
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TV Advertising

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting…

PRNewswire Jan 11, 2021 0
Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers…
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Analytics

Pega Acquires Qurious.io for AI-Powered Speech Analytics

MTS Staff Writer Jan 11, 2021 0
New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its…
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