Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. …
Sisense Recognized in Magic Quadrant for Analytics and Business Intelligence Platforms
Sisense Improves Position on the Ability to Execute Axis in the Visionaries Quadrant Compared to the Previous Year Sisense, disrupting …
Symphony Technology Group Acquires PIM and MDM Leader EnterWorks
EnterWorks Merged with Winshuttle to Strengthen Complementary and Adjacent MDM Capabilities and Provide an End-to-End Approach to Product Data and …
Second Measure Closes $20 Million Series A Funding Co-Led by Bessemer and Goldman Sachs
Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it …
Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations
Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading …
DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers …
Yellowfin Again Named in Gartner Magic Quadrant for Analytics and Business Intelligence Platforms
Yellowfin Is Positioned Among the World’s Leading Business Intelligence and Analytics Vendors on the Gartner Magic Quadrant for Analytics and …
70% of Map Business Online Users Create Customer Visualizations for Sales Planning
SpatialTEQ Inc., publisher of North America’s most advanced cloud-based business mapping software, www.MapBusinessOnline.com, offers an affordable solution for customer visualizations against an …
ON24 Has Record 2018; Poised for Momentous 2019
Company Is Rapidly Approaching $100 Million in ARR With 70% of marketers indicating their spending on Demand Gen will increase in the …
Hello Valentine! The Marketer is Watching You
This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going …
Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank
$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal
Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader …
Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language
Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement
Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices
Amazon Announced That It Has Signed an Agreement to Acquire eero, a Company That Offers Products and Services for High-Performing, …
Actifio Launches Actifio GO SaaS Platform
Industry’s First Multi-Cloud Copy Data Management SaaS Platform Makes it Easier, More Cost-Effective for Customers to Backup, Manage, Instantly Use …
AccuWeather Promotes John Dokes to Chief Content Officer & President of AccuWeather Network, Announces Strategic Reorganization
Media Content Group and New Role of Chief Content Officer Established to Ensure Quality, Consistency and Reliability of Content Across …
DoubleVerify Fraud Lab Identifies Botnet Scheme Targeting Ads.txt
Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement …