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Analytics

Interview with Abhi Yadav, Founder & CEO – Zylotech

Avinash Duduskar Apr 3, 2017 0
"Observe very quantitatively but act with your intuition."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a…
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B2B Data

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization…

Sudipto Ghosh Apr 3, 2017 0
Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very…
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TV Advertising

Norway’s TV 2 Chooses Nevion for Intra- and Inter-Facility IP Media Transport

MTS Staff Writer Mar 27, 2017 0
SDN solution will enable distributed production between the broadcaster’s two main locations Nevion, award-winning provider of virtual media production infrastructure,…
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AI/ML

Ventures of Venture Capitalists: SF Bay Area

Apurva Kumar Mar 21, 2017 0
LotaData analyzes billions (with a "b") of mobile location signals or geo-cookies each day to infer user profiles and behavioral segments for our customers. Just like web browsers use…
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Customer Experience Management

The Modern Marketer’s Omnichannel Opportunity

Guy Weismantel Mar 21, 2017 0
With the dominance of smart phones, the lines between channels on the consumer path-to-purchase are blurring more than ever before. In a matter of minutes, a consumer may be exposed…
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TV Advertising

Finland’s Digita Selects Nevion for DVB Terrestrial Network Distribution Renewal

MTS Staff Writer Mar 6, 2017 0
Nevion Virtuoso CP4400 DTT processors and VideoIPath management software for a reliable transport over IP Nevion, award-winning provider of virtual media production…
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Analytics

Marchex Partners with Facebook, Launches Omnichannel Analytics Cloud for Industry-First Complete…

Avinash Duduskar Feb 17, 2017 0
Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading…
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B2B Data

Bluecore Joins Salesforce Partner Program to Bring Personalized Interactions for E-Commerce

Sudipto Ghosh Feb 15, 2017 1
Bluecore, the leading intelligence and decision enablement platform for commerce, announced its entry into the Salesforce Partner Program in support of Salesforce Commerce Cloud. This…
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Analytics

Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization

Sudipto Ghosh Feb 14, 2017 0
According to the latest findings, 63% adult mobile users avoid mobile apps because of too many advertisements. The research was carried out by Tutela, the leading Canadian crowdsourcing…
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Analytics

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Sudipto Ghosh Feb 13, 2017 0
Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting…
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Analytics

Allbound Unveils myChannelScore for Assessing and Tracking Channel Partner Program Effectiveness

Avinash Duduskar Feb 10, 2017 0
Allbound, the leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution, announces myChannelScore™, a free online assessment for CEOs, sales executives, and channel…
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Data Management Platforms

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

Sudipto Ghosh Feb 3, 2017 0
mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will…
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AI/ML

Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

Sudipto Ghosh Jan 12, 2017 0
Ysance, the provider of people-based marketing platform, has announced the launch of Stories™, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers…
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Data Management Platforms

SaaS Veteran Craig Monson Joins Tracking First as VP of Sales; John Boyd Promoted as COO

Sudipto Ghosh Jan 11, 2017 0
Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating…
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B2B Data

OneSource® Maker Avention Acquired by Dun & Bradstreet for $150 Million

Sudipto Ghosh Jan 11, 2017 1
Dun & Bradstreet, Inc., the New Jersey-based B2B data provisioning company, announced its acquisition of Avention, the maker of OneSource® solutions. The acquisition makes Dun &…
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Data Visualization

Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

Sudipto Ghosh Jan 10, 2017 0
Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their…
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Data Visualization

AppDynamics IPO Officially Confirmed, Aims Raising $100 Million

Sudipto Ghosh Jan 4, 2017 1
San-Francisco, CA-based company startup AppDynamics finally commenced its Initial Public Offering (IPO) process. The application performance monitoring and management solutions company…
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B2B Data

XDBS to Expand In-House Workforce

MTS Staff Writer Mar 4, 2016 0
Leading B2B Lead Generation company, XDBS plans to hire over 1000 employees by 2019.  With a surge in demand for its services, the company is focused on expanding and acquiring new…
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Customer Experience Management

Quality Assurance Is Now A Business Priority Announced XDBS

MTS Staff Writer Mar 16, 2015 0
Quality assurance (QA) is now a business priority to help deliver trusted, consistent, and high-quality services, announced XDBS Corporation, India's top lead generation company. QA has…
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