The webinar will discuss the looming end of third-party cookie-based advertising and how B2B marketers can navigate the transition. Jabmo, the leading provider of Account-Based Marketing (ABM) solutions for the manufacturing and life…
Read More...

A quick-dive into some top performing B2B Marketing strategies and how they’ve grown in importance over the years Someone rightly said, “A strategy without tactics is a daydream and tactics without a strategy is a nightmare”. When it…
Read More...

Customer data and marketing automation leader experienced 679% revenue growth from 2017 to 2020 Klaviyo, a leading customer and marketing automation platform, announced it ranked 201 on the Deloitte Technology Fast 500™ and 15th in the New…
Read More...

Conversational marketing or simply put, marketing models that are built to talk to consumers via enhanced live chats, chatbots, AI powered voice assistants or other such formats all encompass conversational AI. A robust conversational…
Read More...

The holiday season is almost upon us and while marketers and salespeople give the last few working weeks of the last quarter a jolt to drive maximum ROI, this is a time for marketers and sales teams to get together and identify fruitful…
Read More...

First vMVPD to Pair First-Party Addressable Data with dentsu’s M1’s People-Based Insights fuboTV Inc., the leading sports-first live TV streaming platform, announced today it is fully integrated with dentsu…
Read More...

Account-Based Marketing (ABM) is a rapidly growing marketing technique specifically catering to users, customers, prospects that fit your company’s ideal client profile and those that can give you higher returns in the long term. Unlike…
Read More...

Partnership enables brands to better leverage first-party data across CTV Merkle, a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion (NYSE: TRU). Through the partnership,…
Read More...

The 12th annual awards honored excellence in digital marketing, including Jabmo’s omnichannel account-based marketing solution Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences…
Read More...

Businesses Related to Leisure, Hospitality and Beauty Help Drive Growth in New Businesses Yelp Inc., the company that connects people with great local businesses, today released third quarter 2021 data for the Yelp Economic Average (YEA)…
Read More...

Social media platforms like Facebook, Instagram, Twitter, YouTube, etc., are some of the most dynamic and happening places in the world. There are almost 4.48 billion social media users globally, which is half of the entire population.…
Read More...

Influ2 platform's precise targeting helps One Door reach key buying groups, boosting its marketing performance and influence on revenue pipeline by 70% Influ2, a Person-Based Advertising platform, announced that it helped the leading…
Read More...

Marketing technology has given marketers more precise and targeted avenues of reaching their audience with more impact.  For marketers to drive greater success with their targeted approach, they need to drive permission-based marketing…
Read More...

Women Around the World to Be Recognized During Virtual Event Rachel LaFollette, Chief Customer Officer for Madwire, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards…
Read More...

Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
Read More...

Frequence, a leader in advertising sales automation and workflow software, is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Frequence.…
Read More...

A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group (and many others) has shown ->…
Read More...

WELA announces 2021 as the year of the Female Rising. Over 40% of all U.S. businesses are women-owned, and by 2025 the Census Bureau projects it will rise to 55%. Did social media influence this market? 2020 created women to work from…
Read More...

The company’s cookieless ID continues to scale as advertisers seek to balance addressability & consumer trust; NCSolutions, IRI, mParticle and more sign on Yahoo is growing its sustainable and people-first identity footprint through…
Read More...

Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace. Celebrating executives, future leaders and senior…
Read More...