Advertising Trends

The move will enable Permission to further accelerate its mission to empower users worldwide to own and monetize their data Permission.io, the leading provider of permission-based Web3 advertising, today announced it's migrating away from…
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Former Adobe and Microsoft executive, Vibhor Kapoor, brings SaaS expertise to marketing software and digital advertising business AdRoll, a division of NextRoll, continues the trend of innovating its one-stop marketing and advertising…
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Bob Ciccone, EVP of Corporate Development at NetBase Quid chats about today's evolving marketing trends while discussing more on what marketers need to do to boost their multichannel presence: _________ Welcome to this MarTech Series…
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iMedia Brands, Inc. announces today that its wholly owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Linear-like control enables media companies to sell premium inventory direct to advertisers ― raising eCPMs and fill rates ― and keep more ad revenue, while reducing total cost of ownership Imagine Communications today announced the…
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Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today's self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:…
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The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset Harmen Tjaarda, the co-founder of JustPremium, a…
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More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first performance advertising platform built for the connected TV (CTV), announced…
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Ada to provide automated  brand interaction before, during, and after takeoff Ada, an Automated Brand Interaction company that bridges the gap between brands and the people they care about, today announced its partnership with Ava Airways,…
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Advertising Tech Veterans Justin Dank, Aaron Dalin, Jake Burle and Matt Barash Round Out Appointments CatapultX, the creator of the first and only AI-enabled On-Stream™ advertising and monetization platform, today announced…
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Investing in technology to future-proof the business of CTV VideoByte, a leading provider of Connected TV (CTV) advertising technology, selects DoubleVerify as their premiere partner to ensure the VideoByte platform benefits advertisers,…
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Industry’s First Cloud-Based Ad-Marking Software using AI and Validation Enables Content Distributors to Prepare their Content for Monetization to the FAST and AVOD Market Blu Digital Group, Inc. (BDG), a technology company…
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Dan Levin, President, COO and co-founder at ViralGains chats about a few top trends in adtech and the overall digital ad marketplace: ________ Welcome to this MarTech Series chat Dan, tell us about ViralGains and what inspired the…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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New, easy-to-use advertising platform helps SMBs grow their business, achieve their marketing goals, and take part in an active valued community Nextdoor announced Nextdoor Ads, an easy-to-use expansion of…
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Ben Regensburger, CEO at Peach shares a few digital ad best practices in this quick-chat: __________ Welcome to this MarTech Series chat Ben, tell us more about your journey and your role as CEO at Peach… At Peach, we orchestrate the…
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Leaseweb’s cloud-hosting solutions and Dedicated Servers deliver high performance, scalability and cost-efficiency to help Adcash meet growing client demand Leaseweb Global, a leading hosting and cloud services company,…
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Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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