"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform?…
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TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes…
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The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report,…
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Digital advertising - and in particular programmatic advertising - is increasingly taking a piece of the multibillion-dollar advertising pie each year. And with it, there’s also a rising cost of fraudulent advertising through faked and…
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What’s your intention? Is your product or service really fulfilling my need or are you merely selling to me to get into my pocket? Your customers are suspicious and they ought to be. They are handing over their money to you and your…
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Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac…
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The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The …
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Marketers Continue To Invest In Data-Driven Marketing. And Although They Know It Is Important  To Collect That Data, Analyzing It Is Another Story Nine out of 10 marketers use data, however, 57 percent of US and UK marketers don’t use…
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"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got…
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The tragedy of the salesman Shelley “The Machine” Levene, the sympathetic figure played by Jack Lemmon in David Mamet’s Glengarry Glen Ross has never been more relevant. In Mamet’s play-turned-movie, Shelly can’t close anymore and splits…
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Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced…
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Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged…
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"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need…
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“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer…
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Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of…
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The contact center has traditionally fallen under the jurisdiction of the Chief Customer Officer (CCO). But, we’re starting to see a shift: Last year approximately 66 percent of CMOs owned the customer experience. And as that trend…
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