"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology…
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Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European…
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Industry Experts We Spoke to This Year Had a Lot of Insights on Dark Data. Here's a Comprehensive Look at What They Had to Share When it comes to any kind of data, things get serious in business scenarios. While Big Data has enjoyed a…
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What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get…
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"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got…
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 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year…
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While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest…
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"Marketing and sales technology is only as good as the data it is running on." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a predictive marketing software company? Having…
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Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics…
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Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s…
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Marketers will continue to embrace use cases for location data beyond proximity-based push alerts and advertising. Location will be used to enhance more aspects of the shopping journey, including in-store augmented experiences, simplified…
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CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through…
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Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted…
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"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences…
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Predictions 2018: AI and ML Will Bring CMOs Closer to Their Goals, According to The Panel at the Growth Marketing Conference  The role of the CMO is constantly evolving. According to a report by the Chief Marketing Officer (CMO) Council…
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Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of…
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Hailing from Chicago’s booming innovation ecosystem, three of the Nation’s prominent tech leaders have joined forces to create a startup that will forever change the sharing and gig economy (also known as the “platform economy”). Former SVP…
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