TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, and brands, today announced the integration of ChatGPT, the leading AI-powered technology…
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Customers agree: top-ranked webinar product across 20 categories by G2 shows Hubilo is filling badly-needed demand Hubilo Technologies, Inc., the world leader in virtual and hybrid event management technology announced the launch of its…
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New research provides a comprehensive look at the path to significant growth and challenges of marketing analytics Winterberry Group, released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based…
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Tethr couples new real-time insights and in-the-moment agent assistance with research-backed post-call analytics to drive cost reductions, churn avoidance, and sales uplift for customers Tethr, the leading AI-powered conversation…
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There’s a long-held business myth that if consumers truly ‘love’ your brand they’ll excuse any shortcomings. That’s why consumer brands across all sectors invest millions developing messaging they think will connect emotionally with…
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According to a recent marketing salary and career survey, a majority of marketers felt like they may not be receiving the right upskilling facilities by their employers. The secret to upskilling in B2B marketing or most other roles…
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Shafqat Islam, CMO at Optimizely chats about some of the trends that will dominate B2B marketing in 2023: _________ Welcome to this MarTech Series chat, Shafqat, tell us more about yourself and your role at Optimizely? Thanks for…
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VR has potential — but without privacy protections, brands are running before they can walk In his new role as metaverse hype-man, Meta CEO Mark Zuckerberg breathlessly showed off a pair of animated legs at his company’s Connect conference…
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How can marketers craft impactful digital journeys that can lead to return customers and long term growth? Find out what the best in B2B marketing do: catch the latest tips from this weekly highlight: ___________ MarTech…
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New metrics generate unique insights & business opportunities for local TV stations For the first time, Nielsen has introduced comparable reporting of local television's OTT streaming apps when delivered via connected TV devices, apps…
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ABBYY announced it has been named a Leader in the Gartner 2023 Magic Quadrant for Process Mining Tools. According to the report, “Process mining tools deliver visibility and insights to technology innovation leaders that enable smart…
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Native equips brands to digitally clone their target customers into test groups, ask them questions and instantly get actionable recommendations Native AI, an always-on market intelligence platform, has raised $3.5M in seed funding…
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CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers Premion, an industry-leading premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV…
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In January Meta was fined $400 million by the EU, adding itself to the growing list of companies being issued massive fines for data compliance breaches. With penalties persisting, AdTech enterprise concerns only heighten, as the priority…
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Liviu Tanase, CEO at ZeroBounce dives into some of the prevalent email marketing and email validation myths that still plague B2B marketing and sales processes: __________ Welcome to this MarTech Series chat, Liviu – tell us about…
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Advertising management is the designed process that is helpful to control different advertising activities while communicating the ad to the target customers. Various features of advertising are automated with this tool and from campaign…
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New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere if Brands Send Them Irrelevant Messages MoEngage, the insights-led customer engagement platform,…
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Game console's contribution declines from 26% in 2015 to 6% today New research from Aluma Insights finds adult SVOD viewers spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015. This is 2.5 times the…
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The new freemium Sonata plan equips anyone with mission-critical data tools – zero financial investment or engineering resources required Mozart Data, the all-in-one modern data platform, announced the launch of Sonata, a free version of…
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CRM by Cosential Honored for Exceptional Innovation Unanet, the leading provider of project-based ERP and CRM solutions for architecture, engineering and construction (AEC) firms, today announced that TMC, a global, integrated media…
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