Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Speaky is a many-to-one communication solution that deepens customer relationships across all physical and digital brand touchpoints; Speaky is powered by voice AI and provides actionable reports for improving brand experiences  …
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Stephanie Fried, Chief Marketing Officer at Fandom talks about the evolution in marketing and customer trends and how the industry is shifting gradually in this Q&A: _________ Welcome to this MarTech Series chat Stephanie, tell us…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Given this vast potential, brands’ success…
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Social media consumption: Social media is part of Gen Z daily life and is increasingly driving their economic activity. 8 out of 10 said they use social media on multiple occasions throughout the day. 7 out of 10 said they have…
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Within the marketing and digital ad industry, amateurs and pros face similar kind of challenges. Amidst the constant chaos it is important to find the right way to reach niche audiences with the right messaging at the right time to turn…
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As a multi-location business, you likely understand the importance of reputation management. Your business's online reputation can significantly impact potential customers and can make or break your sales. For instance, more than half of…
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Affise Reach empowers brands to manage, optimize, and scale partnership marketing campaigns Partnership marketing tech provider Affise has launched its latest product: Affise Reach. Affise Reach allows brands to directly organize,…
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Glance integration enables growth marketers to adopt product-led growth marketing in less than a day. Glance provides ready-made intelligent segments and content cues organized by goals aligned with the user journey of a SaaS product.…
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More than 80% of companies plan to increase their investments in sustainability But putting ESG at the top of the priority list does not guarantee success A new BCG article details the digital building blocks for…
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Video as a marketing medium has skyrocketed in popularity over the past few years. Entire companies and industries have been built on the popularity and effectiveness of a video’s ability to communicate with consumers, prospective…
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Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel Factory shares a few tips on ad and adtech best practices in this quick catch-up: ________ Welcome to this MarTech Series chat Sara, tell us more about yourself…
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Coveo’s 2022 Workplace Relevance Report finds the average employee spends 3.6 hours daily searching for information—an hour increase year over year Coveo Solutions Inc, a leader in AI-powered relevance platforms that transform search,…
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Marketers, picture this—you’ve adopted a new Account-Based Marketing (ABM) strategy. You’re identifying target accounts and contacts in hopes of nurturing them with personalized, relevant content to usher them towards conversion and someday…
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Predictive analysis uses advanced analytics techniques that use previous data to foretell outcomes and predict prospects for the future. Using predictive analytics, identifying buying patterns will be much easier, which helps formulate…
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AccuRoute’s 2022 Release features expanded Electronic Medical Records (EMR) integrations, Multifunction Printer (MFP) integrations, and learned automation capabilities Upland Software, Inc. (NASDAQ: UPLD) has announced…
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Adam Greco, Product Evangelist at Amplitude, shares a few thoughts on how he views changes in everyday marketing impact B2B teams in this quick chat: _____________ Welcome to this MarTech Series chat Adam, tell us about Amplitude…
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Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens GroundTruth, a leading location-based marketing and advertising technology company, announced the launch of GT QR…
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