Findings show consumers are more likely to trust and purchase products/services from brands who share content from real customers in marketing initiatives EnTribe, the first-of-its-kind SaaS platform for community and content development,…
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We witnessed the era of first-party, second-party, third-party data; now is the time for zero-party data.  With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top…
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Over four in ten (43%) citizens that have limited access to web content struggle to gain access to educational information and resources, with one-third (29%) struggling to access news online New research released by Hola has highlighted…
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For this generation, authenticity and variety matter most Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in…
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Startek, a global customer experience (CX) solutions provider, announced that it has been recognized as one of India’s Best Companies to Work for 2022 - Top 100 by Great Place to Work® Institute for the second consecutive year. “At…
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One in five (20%) would leave or cancel their subscription if streaming services clamped down on sharing account logins 36% said restricting account sharing would cause them to jump ship to another streaming service that did…
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Survey of marketing and IT decision-makers confirm improved customer data practices drive competitive advantage Amperity, the leading customer data platform (CDP) for enterprise consumer brands, released a new Opportunity Snapshot, a…
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With 72% of surveyed1 enterprises experiencing migration issues, Virtana brings cloud migration support to AWS customers to accelerate successful cloud migrations Virtana, a leading provider of artificial intelligence (AI)-driven…
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Adelaide continues innovating attention measurement with the integration of DISQO's Brand and Outcomes Lift measurement into its AU metric, enabling more efficient advertising outcomes Customer experience (CX) platform DISQO announced that…
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Conducted by Influence Mobile, survey finds cash and/or point back incentives powerful for switching to a competitor brand Think about the brands you are loyal to, do you prefer Uber or Lyft? Coca-Cola or Pepsi? Southwest or Delta? No…
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The ZeroSum Market First Report is the automotive industry's first source to predict month-end vehicle movement, providing vital supply and demand trend data to automotive marketers and dealers. ZeroSum uses predictive modeling to…
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New integration will allow joint customers to search and generate AI-powered insights directly on the Databricks Lakehouse Platform, powered by Delta Lake Tellius, the AI-driven decision intelligence platform, today announced a…
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Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts.…
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Foundry’s Future of Work study examines the impact that the pandemic has had on the workplace and what it looks like moving forward Foundry (formerly IDG Communications), the global leader in media, martech and data for the tech community,…
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Product Updates Include Transparent View Mode Which Applies Translucency To Any PowerPoint And Google Slides You Bring Onscreen For A Fully Immersive Experience Prezi, the leading presentation and collaboration software for video meetings,…
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Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it's one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach…
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Survey findings from Mitto announced at Collision highlight necessity for omnichannel communications support in ecommerce Mitto, a leading provider of global omnichannel communications solutions, announced the results of a survey that…
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Americans are more positive about their online experiences this year vs. last–but brands are vulnerable as frustrations and price sensitivity abound FullStory, the leader in Digital Experience Intelligence (DXI), today released the…
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Targeting a CAD$40B market for surveys, investors back latest Montreal data company with its breakthrough approach to ensuring better quality data through precision targeting and industry-leading speed Potloc, the research technology…
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Predictive analytics and advanced segmentation capabilities will be made available directly through Doxim CRM Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated…
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