‘Value Creation in the Metaverse’ report examines the massive, global impact of the metaverse across key sectors and businesses McKinsey & Company released its new report “Value creation in the metaverse,” which shows the metaverse may…
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MMA Global, the association devoted to architecting the future of marketing, in partnership with BCG Group, today released The Year of Change in Digital Marketing, research aimed at understanding tectonic shifts in the digital marketing…
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Despite Challenges, Enterprises Predict 58% of Total IT Spend Will be in Public Cloud by 2025 – and Increased Movement of Infrastructure to the Cloud is "Inevitable" Couchbase, Inc., provider of a leading modern database for enterprise…
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Why should marketers care more about video advertising and about having a stronger video-based social media marketing plan? The power of video marketing and video advertising has been growing through the years. With the introduction of…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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Like air traffic control for B2B networking, keepwith® uses customized technology to help people network better. B2C rollout to follow keepwith®, a groundbreaking startup today announced the launch of new technology,…
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Bob Ciccone, EVP of Corporate Development at NetBase Quid chats about today's evolving marketing trends while discussing more on what marketers need to do to boost their multichannel presence: _________ Welcome to this MarTech Series…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Angeley Mullins, CMO & CGO at Latana chats about new age marketing skills and practices that marketing teams should adopt more of in this catchup: ________ Welcome to this MarTech Series chat Angeley, tell us more about yourself…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Speaky is a many-to-one communication solution that deepens customer relationships across all physical and digital brand touchpoints; Speaky is powered by voice AI and provides actionable reports for improving brand experiences  …
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Stephanie Fried, Chief Marketing Officer at Fandom talks about the evolution in marketing and customer trends and how the industry is shifting gradually in this Q&A: _________ Welcome to this MarTech Series chat Stephanie, tell us…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Given this vast potential, brands’ success…
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Social media consumption: Social media is part of Gen Z daily life and is increasingly driving their economic activity. 8 out of 10 said they use social media on multiple occasions throughout the day. 7 out of 10 said they have…
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