Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022…
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Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it is ranked No. 1 by Great Place to Work and Fortune magazine among this year’s…
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Creators cite lack of fair compensation and reliability as challenges to industry growth Tipalti, the leading automated global payables solution, today released a new study on the future of the Creator Economy and the challenges creators…
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Traditional cost cutting measures are no longer enough; Cost transformation must be interconnected with growth, sustainability and innovation More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of…
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First-ever use of mobile and off-site voting for “Man of the Match” upped the level of fan engagement and interactivity QuestionPro, a global leader in online survey and research services took home a Gold and Bronze award at the recent…
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One in three under 40 switch banks to get a better mobile experience as customers want more personalized two-way interaction Consumers want far more personalized mobile banking experiences that make it easy for them to get real time 1:1…
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While definitions of sovereign cloud vary, 43% of organizations are currently focusing on data localization Cloud sovereignty is increasingly becoming a priority for organizations looking for secure, innovative, and scalable solutions to…
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In the midst of rising inflation and increased demand for original content, streaming services looking to increase their returns are at odds with subscribers who aren't happy with policy changes. This year's exodus of subscribers are…
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Survey of 400 U.S. marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing Emodo, an Ericsson company providing high-impact audience, inventory and creative advertising solutions, today…
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Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers when it comes to personalizing their communications, finds a research survey conducted by Intent HQ, the AI Customer Analytics…
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Global Talkdesk Research report shows value of AI remains uncontested, but barriers persist in fully realizing scale and scope of AI ambitions CX professionals cite leadership vision, security, and talent gaps as primary stumbling…
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Faced with both infinite possibilities and challenges, Generation Alpha may be better called Generation Infinite Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a…
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Another 15% plan to implement this measure within three years Netwrix, a cybersecurity vendor that makes data security easy, asked 590 IT pros whether and how they review user access permissions. The survey found that 90% of organizations…
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G2, the world's largest, most trusted tech marketplace and review platform, honors Chatmeter as a leader in online reputation management across the small-to-enterprise market business categories Chatmeter, the leader in local search…
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Global research looks at the human side of the metaverse  Metaverse discussions about creating virtual worlds consume the plans of many fashion, automotive and retail brands. However, the human side of consumer activities in the metaverse…
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Digital marketing budgets remain high at DMOs, yet staffing and data resources are lagging in the post-pandemic era The results are in for the first State of Digital Marketing survey conducted by Simpleview among North American destination…
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Findings show consumers are more likely to trust and purchase products/services from brands who share content from real customers in marketing initiatives EnTribe, the first-of-its-kind SaaS platform for community and content development,…
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We witnessed the era of first-party, second-party, third-party data; now is the time for zero-party data.  With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top…
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Over four in ten (43%) citizens that have limited access to web content struggle to gain access to educational information and resources, with one-third (29%) struggling to access news online New research released by Hola has highlighted…
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For this generation, authenticity and variety matter most Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in…
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