MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…
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Citrix itself acknowledges that Google Cloud has always been the best place to run Citrix Workspace. That's why they are now extending their deep collaboration to include Google’s BeyondCorp solution as a member of the BeyondCorp…
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The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would…
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With over 35 virtual sessions the day-long experience will feature an all-star lineup of leaders from innovative brands and organizations to help small businesses do more business For more than 60 years, American Express has been committed…
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eko and Hershey Bring New Halloween Activities to Camp By Walmart for a Safe and Socially-Distant Season eko, the leader in choice-driven entertainment, announced that Hershey has joined Camp by Walmart as the first branded integration…
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Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure…
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The East Coast's Leading Resort to Premiere Season 4 of its Revealing, Award-Winning Digital Series "Back of House," Starting October 14 After receiving top international hospitality awards in 2020, Mohegan Sun, one of the world's leading…
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Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF)…
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In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had…
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You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the…
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More than 75 years of archive clips from NBC News' award-winning shows and original content to be available on gettyimages.com Getty Images, a world leader in visual communications, has announced a multi-year partnership with NBCU News…
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To help brands and those who study consumer behavior patterns, HCL Software has announced the availability of Unica Discover.
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Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers…
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Report highlights aspects including the scalability of the modern marketing technology platform and real-time versus relevant-time experiences Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…
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Echoing the voice of all tech innovators and government agencies, global leaders at Taiwan have pitched AI ML solutions for COVID-19 and the contactless economy. Today, our lives are controlled by promising innovations to drive the…
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Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for a unified user presence detection system, enabling Fuze users to efficiently determine the…
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Virtual meetings are the new norm of every business unit. Today, the world's number one CRM maker, Salesforce, has announced a new suite of Sales technologies, including Salesforce Meetings. The new Sales Cloud 360 innovations help sales…
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The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers…
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Adform´s New Platform for Effortless Modern Marketing Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies. Adform, the…
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Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted…
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