New Engen, the marketing technology company that helps businesses acquire the best customers at the lowest cost across all digital …
Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the Promise of ‘Automatic’
Lean and Happy Teams, Empowered Digital Agencies, “A/B Testing Is Dead,” and Predictable ROI Are Just a Few of the …
People.ai Appoints Godfrey Sullivan to its Board of Directors
People.ai, creators of the only Revenue Intelligence System powered by AI, announced Godfrey Sullivan has joined its board of directors. As the …
William Mills Agency Wins HubSpot Impact Award
Recognized for Effective Content Marketing Plan, Increases Qualified Leads for Client William Mills Agency, the largest independent public relations and …
Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation …
Marketing Technology Primer: What is Email Marketing Automation?
This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …
Integrate and Marketo Enable B2B Marketers to Accelerate Revenue
Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs …
Dawn Douglass Joins Volly as Chief Information Officer
Former Black Knight Business Intelligence Executive Joins Leadership Team to Spearhead End-To-End Technology Strategy Volly, a leading provider of SaaS-based …
atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing
atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the …
ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations
New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers ActiveCampaign, the leader in …
Snappy Kraken Integrates With Redtail
Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced its integration with …
Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards
Omnisend’s annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing …
ClickDimensions Acquires Marketing Dashboard Provider Sweetspot
Acquisition Will Allow the Leading Marketing Automation Provider for Microsoft Dynamics 365 to Provide Robust Data Intelligence Built by Marketers, …
Selligent and Servion Global Solutions Announce Partnership to Redefine Real-Time Omnichannel Customer Experiences
Collaboration Powers Connected Store Experience Pilot for Leading UK Grocery Retailer Global B2C marketing automation company, Selligent Marketing Cloud (Selligent) and …
IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market
IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE …
Workfront Chooses Allocadia to Optimize Marketing ROI
Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing …
People.ai Ushers in New Era for Enterprise Growth with Industry’s First and Only Revenue Intelligence System Powered by AI
AI Start-Up Is Liberating Enterprises from Mundane Manual Data Entry, While Providing Them with Actionable Intelligence Across All Customer-Facing Teams …
Percolate Secures $32 Million in Financing and Expands Team to Accelerate Growth
Additional Capital Coupled with Appointment of New CFO Steve Shevick Will Accelerate Progress Toward Redefining the Content Marketing Platform Category …
6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs
Customers Now Have Full Visibility into the Buyer’s Journey and Can Trigger the Right Campaign at the Right Time 6sense, …
MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences
MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product …