Poor Grammar in Google Ads Also Costs US Firms 72% More per Click US businesses with bad grammar and spelling …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …
AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud
Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced …
Sigmoid Delivers Next-Generation Analytical Solution ‘SigView’ to OpenX
The New Partnership Will Power Real-Time Analysis on the Industry’s Largest Independent Ad Exchange Sigmoid, a leader in real-time interactive …
Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM
Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
VIVA Entertainment Group Finalizes Promotional Deal With Internet Giant Bidwin, Inc.
VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that …
Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns
System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader …
Kochava Collective Provides Audience Insights and Data Enrichment at Scale
5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience …
Tony Lucia Named Chief Technology Officer at IAS
Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, …
Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention
Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White …
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …
Zixi Welcomes John Bishop to Board of Directors
Industry Veteran Brings over 20 Years of Market Experience and Technical Expertise Zixi, the industry leader for enabling dependable, live …
Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV
Consumer Study Addresses Content Consumption Among Today’s Connected Consumers Parks Associates research finds OTT video services have transitioned back into …
S4M Launches New Ad Format to Bring Proximity-Based Push Notifications to Retail
S4M Releases the Pass-To-Store Format Offering a New Level of Assistance to Drive Foot Traffic to Stores S4M, a leading …
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …
Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic
GoodFirms‘ research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing …
TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry
Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from …
AdTheorent Bolsters Executive Team with Appointment of Bill Todd as CRO, Formerly with Conversant
Company Poised for Continued Innovation and Rapid Growth AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and …
TripAdvisor Rolls out Sponsored Placements, a “Top of Search Listing” Solution for Better Targeting
New Features Empower Owners to Target Travelers Researching Weekend/Weekday Stays as Well as Allowing an Owner to “Pause” and Select …