comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Taoping Alliance Receives $17.6 Million Ad Distribution Order from Ju’an Home
Taoping, Inc., a leading provider of internet-based ad distribution and ad display terminal sharing systems in China, announced that Taoping …
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), …
More Than 50 Pay TV Operators Rolling Out App-Based Television Through MOBITV’s Connect Platform
ATMC, Fidelity Communications, Greenlight Community Broadband, and Others Future-Proofing TV Services, Impacting Approximately One Million Subscribers in US MOBITV, a …
SRAX Agrees to Sell SRAXmd for Up to $52.5 Million
Social Reality, Inc., a digital marketing and consumer data management and distribution technology platform company, announced that it signed an …
Bidtellect CEO Lon Otremba Named Forbes Agency Council Member
Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Lon …
Cherry Creek Now Streaming with WideOrbit
Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for …
Marketing Architects Meets Massive TV Demand with New Hires
Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand …
LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform
The Partnership Would Improve Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based …
Tribune Broadcasting TV Ad Sales Open 24-7-365 With WideOrbit’s Programmatic Marketplace
In a first for the local broadcast television industry, Tribune Broadcasting, a division of Tribune Media Company, has launched an ‘always-open’ …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Epiphany Selects Amobee for Ad Tech Collaboration
Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …
Captify Appoints Rob Berzinskas as VP of US Sales to Further Expand Operations
Formerly from Integral Ad Science, Rob Berzinskas Is a Seasoned Sales Leader Within the Programmatic Advertising Ecosystem and Will Be …
IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests
Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
ironSource Launches In-Ad Data Platform
New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile …
IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios
IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment …
Facebook Introduces Five New Features in Ads Manager App
Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building …
AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation
AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The …