AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed “PFX …
MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media …
Meredith Corporation Names Catherine Levene Chief Strategy Officer
Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial …
New Native and Social Connector Apps Now Part of RevJet’s AppXchange
RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS …
Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads
Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch …
Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement
With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV …
OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences
Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers …
Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities
Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia’s Expanded Video Security Portfolio Synamedia, the largest independent video software provider, …
Comscore Expands Currency Relationship with Gray Television
Gray Will Exclusively Use Comscore Local TV Currency in 80 of Its 91 Markets Comscore, a trusted currency for planning, …
Cheddar Selects MightyHive for Programmatic Advertising
Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. …
FreakOut Acquires Playwire to Launch in the United States, Enters the World’s Largest Programmatic Market
FreakOut, the global marketing technology company, part of FreakOut Holdings , has announced its acquisition of Playwire, a global technology …
MGID Has Achieved the TAG “Certified Against Fraud” Seal
MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG “Certified Against Fraud” …
PubMatic Adopts The Trade Desk’s Unified ID Solution
Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …
First Ever Global Survey of the WordPress Genesis Community
Builds On Mission To Be The Most Open And Transparent Community In WordPress A new international study conducted by WP Engine into …
Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure
Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer …
Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls
Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature …
Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution
Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior …
Leading Ad-Tech Platform, AdLoop, Launches AdLink to Enhance Geo-Targeting in Advertising Industry
Tracking Platform Offers Smarter, More Efficient Tool for Advertisers in Ad-Tech and Cannabis Ecosystems to Commit to Brand Safety AdLoop, …
Engine Introduces Industry’s First Transparent Marketplace Model on EMX Exchange
Global Firm Is Strongly Positioned to Take on Transparency Issue and Reimagine Programmatic Industry EngineGroup.com announced that EMXDigital.com, its programmatic media …
Sizmek Advertising Suite Receives MRC Accreditation
SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire …