The New Data Syncing Technology Between Vendors and Siloed Datasets Today, Screen6, the leading provider of cross-device identity management, announced the …
Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have …
Gravity Software Announces Major Accounting Software Enhancements
Gravity’s Version 5 Includes Bill of Materials for Light Manufacturing Module and Value Added Tax Functionality Gravity Software (Gravity), a robust …
ADYOULIKE Launch Black Friday Campaign to Highlight the Effectiveness of Native Advertising
ADYOULIKE, the global leader in native advertising, has [Wednesday, 24 October, 2018] launched a Black Friday campaign targeting digital advertisers. The message behind …
Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment
Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a …
B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report
As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising …
comScore Brings Its Core Digital Data into a Single, Unified View
Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types …
Smaato Reduces Media Buying Costs With Automated Traffic Curation
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading …
VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency
Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign …
DAX Expands Presence in the US with Addition of Tom Larkin as Programmatic Sales Director
Larkin’s Appointment Reflects Impending Growth of the Programmatic Audio Space DAX, the world’s largest digital audio advertising platform, created by …
Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform …
Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ
Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new …
Scripps to Acquire Triton, the Industry Leader in Digital Audio Infrastructure; Measurement
The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance …
Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in …
Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants
Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display …
Google Reveals Winners of the 2018 Premier Partner Awards
Google has disclosed its list of winners for this year’s EMEA Premier Partner Awards. Now it its third year, 100 …
AdExchanger to Recognize Excellence in Marketing and Media at Inaugural Awards This Spring
Winners Will Be Named and Celebrated at PROGRAMMATIC I/O San Francisco AdExchanger, an award-winning integrated media company devoted to data-driven …
MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech
MediaMath Recognized for Completeness of Vision and Ability to Execute MediaMath, the independent technology company for marketers, announced that it …
NP Dodge Becomes First Omaha Independent Brokerage to Utilize the Adwerx Enterprise Automated Listing Advertising Program
Property Advertisements Will Deploy as Soon as a Listing Goes Live NP Dodge, the longest running, family-owned real estate company …
comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms
New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted …