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Native & Programmatic Advertising

Video Lead Generation Google Ranking Expert Marketing Service Launched

Globe Newswire Feb 23, 2021 0
Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing…
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Native & Programmatic Advertising

Audiencerate Appoints Filippo Gramigna as New CEO

MTS Staff Writer Feb 22, 2021 0
The identity hub appoints international ad tech and media leader as CEO to drive further success Audiencerate, the identity hub enabling compliant data-driven advertising announced the…
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Native & Programmatic Advertising

Top Instagram Advertising Tools for Food Businesses

MTS Staff Writer Feb 22, 2021 0
Instagram has become a powerful tool for businesses. Even more so for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, as per The…
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audio advertising

Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First

MTS Staff Writer Feb 21, 2021 0
Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer…
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Native & Programmatic Advertising

Delta Media Greenlights National Independent Real Estate Showing Service

PRNewswire Feb 21, 2021 0
Delta Media Group announced that it would rapidly finalize and deploy a full-featured, wholly independent real estate showing service nationwide in response to an "avalanche of…
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Native & Programmatic Advertising

RankWorks Will Be One of the First Digital Marketing Agencies to Accept Bitcoin as a Payment Method…

PRNewswire Feb 20, 2021 0
RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients…
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Native & Programmatic Advertising

AdTech Roundup: Top Things in Advertising Technology

MTS Staff Writer Feb 20, 2021 0
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to…
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Native & Programmatic Advertising

Digital Media In-Housing Set for Growth as Match2One Launches Enhanced AI Programmatic SaaS Platform…

MTS Staff Writer Feb 19, 2021 0
Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a…
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TV Advertising

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected…

PRNewswire Feb 18, 2021 0
Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and…
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B2B Commerce

Grata Expands Search Engine to Include Small Businesses, Contacts Across All Industries with Launch…

PRNewswire Feb 18, 2021 0
Business development professionals now have access to executive contact information and over six million small and middle market businesses Grata, the search engine for discovering…
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Native & Programmatic Advertising

Velocix Appoints Anthony Berkeley as CEO

Globe Newswire Feb 18, 2021 0
Announces plan to fuel Velocix’s expansion with new video streaming and ad tech Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has…
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Native & Programmatic Advertising

Green Monkey Creative Now Offering SEO Services

PRNewswire Feb 18, 2021 0
Green Monkey Creative has partnered with Trevor Tynes SEO Consultant, expanding their digital marketing company to now offer search engine optimization (SEO) services. This partnership…
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Native & Programmatic Advertising

Hunt Marketing Launches Enhanced Branding and Planning Packages

PRNewswire Feb 18, 2021 0
In an effort to better serve their clients, Hunt Marketing, an advertising agency based in Oxford, Miss., is launching two enhanced planning and branding packages: Roadmap to Success…
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Native & Programmatic Advertising

Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic

MTS Staff Writer Feb 18, 2021 0
Detailed Win/Loss Insights Help Reduce CPA By 28%, Increasing Bidding Scale and Precision PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising,…
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Native & Programmatic Advertising

MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

MTS Staff Writer Feb 18, 2021 0
MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia  MediaMath, acclaimed independent advertising technology…
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Native & Programmatic Advertising

Brand New Galaxy Launches Western European Operation in Amsterdam

MTS Staff Writer Feb 17, 2021 0
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands. The group’s mission is to provide…
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audio advertising

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

MTS Staff Writer Feb 17, 2021 0
AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK)…
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Native & Programmatic Advertising

Audience Town Raises $2.1 Million in New Funding Led by Wasatch Venture Partners

MTS Staff Writer Feb 17, 2021 0
Capital Will Accelerate Development and Deployment of Real Estate Advertising Platform During Booming Housing Market Audience Town, the advertising platform for real estate, moving and…
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Native & Programmatic Advertising

Taboola Introduces a Way for Publishers to Personalize their Digital Properties Based on Reader…

PRNewswire Feb 17, 2021 0
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new addition to its suite of segmentation and…
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Native & Programmatic Advertising

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV…

PRNewswire Feb 17, 2021 0
80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate)…
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