Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor …
Vistar Media Opens Programmatic Ecosystem
Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …
Mobiquity Technologies Expands Product Offering
New Creative Management Platform Provides Seamless Functionality to Existing Ad Tech System Mobiquity Technologies, Inc., a leading provider in next …
W2O Acquires Arcus Medica to Accelerate and Deepen Scientific and Medical Communications Offering
W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced the acquisition of Arcus Medica. …
Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport
Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport …
Stitcher Continues Global Expansion of Advertising Business in Canada and Australia
Industry leaders The Podcast Exchange and Whooshkaa help to connect premium Stitcher content with Canadian and Australian advertisers Stitcher, the …
Denise Karkos Joins SiriusXM as Chief Marketing Officer
Award-winning executive will lead brand and digital marketing efforts for both SiriusXM and Pandora brands SiriusXM announced that distinguished marketing …
Nextdoor Announces Local Deals for Businesses to Reach Local Customers
Nextdoor is launching Local Deals, allowing businesses, service providers, and neighbors for hire to target their online marketing efforts to …
Bidstack Reaches New Checkpoint with Latest Senior Hires Nina Mackie and Charlotte Cook Join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships …
Target to Power Toys”R”Us Shopping Experience
Target’s Toy Inventory, Digital Capabilities and Fulfillment Options Will Service New Toys”R”Us Store and Online Experiences Target Corporation and Tru …
Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing
Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading …
Marketers Need to Focus More on Psychology Than Technology Says Quantcast CTO Peter Day
AI and Machine Learning Used like ‘Punctuation Points’ in Marketing Presentations At a series of marketing and agency industry events …
New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT Video
As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new …
How the Industry is Changing the Definition (and Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
CallTrackingMetrics Launches Bi-Directional Google Ads Integration
Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform. CallTrackingMetrics, …
Ignite Visibility Named #1 SEO Company By Clutch.co
Top digital marketing company Ignite Visibility was named the top SEO Company and Search Engine Marketing company in 2019 by …
Dunn&Co. Named Advertising Agency of Record for The Florida Aquarium
The Florida Aquarium selects Dunn&Co. to collaborate ahead of its 25th anniversary The Florida Aquarium, recognized as one of the …
RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads
Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x …
The National Football League and OverTier Expand Partnership
Multi-Year Agreement Significantly Broadens OverTier’s Rights to Operate NFL Game Pass Worldwide The National Football League (NFL) and OverTier, a …
Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform
First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores Kubient, a …