Leading Cross-Channel Advertising Measurement Outcome Provider Commits to Site Safety with the Leading Crowdsourced Security Company C3 Metrics, a global …
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …
True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and Reporting
DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True …
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk
Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …
Outbrain and Ligatus Join Forces to Form a Native Advertising Powerhouse
Outbrain Enhancing Its Leading Discovery Platform Through the Acquisition of Ligatus, Europe’s Top Native Ad Solutions Provider Outbrain, the world’s …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
CUMULUS MEDIA Signs Multi-Year Deal With DAX
CUMULUS MEDIA Appoints DAX As Exclusive Representative Across Network Radio and Programmatic Streaming Sales DAX, the world’s most advanced digital audio …
IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential
Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the …
Google Launches Updated Test My Site To Help Businesses Take Action on Mobile
Google announces that it has created a single destination to help mobile web advertisers and publishers understand, benchmark, and improve …
EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising
Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse …
Dr. Barry Po Promoted to Chief Product Officer of Universal mCloud
Bolsters mCloud’s Ability to Bring AI-Powered Products and Services to Market Universal mCloud Corp., a leading provider of Artificial Intelligence …
TiVo Announces Metadata Deal With Sky Mexico
New License Deal Underscores Tivo’s Strong Presence and Commitment in Latin America TiVo Corporation, a global leader in entertainment technology …
Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings
New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby’s International Realty (Zeitlin …
Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers
Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America
Mobiquity Technologies, Inc., a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network …
Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, …
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava …