AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The …
New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution
Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new …
BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market
Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven …
Wavemaker Goes Beyond the Click with AdSpruce’s HTML5 Ad Studio
Wavemaker Bangalore and Adspruce’s Partnership Goes from Strength to Strength Building Unique Campaigns with Engaging Formats, Like HTML5 Ad Studio, …
PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model
New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) …
Renegade Successfully Integrates OTT Offering for Client Success
Hunt Valley-Based Marketing Agency, Successfully Integrates Ott to Increase Client ROI With a growing number of video platforms available to …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI
ThinkNow ConneKt and Knowy App Provide Real-Time Multicultural Consumer Insights ThinkNow, a technology driven cultural insights agency, announces it has …
Amobee Acquires Videology Assets in a Court-Supervised Auction
The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has …
PubWise Now Connects Publishers and Ad Networks to Google AdX
Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool PubWise, a smarter header-bidding technology …
Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform
Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen …
Trusted Media Brands Names Randy Saperstone V.P. Digital Sales
Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …
Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy
Consumers Tend to Purchase Where They Search with 51% of Consumers Starting Their Online Shopping Journey on Amazon Amazon’s influence …
Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments
Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with ‘Pay by Bank’ App, …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
Joveo Inc. Announces a Revolutionary Host of New Features Aimed at Saving Job Advertisers Time and Money
Joveo, the only programmatic job advertising technology of its kind, announced a new feature set centered around automation and spend …
Matrix Solutions Expands Ad Sales Platform to LATAM
Honduras-Based Grupo OPSA Deploys Matrix Solutions’ Monarch Media Ad Sales Platform Matrix Solutions, a global ad sales platform built for …
Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced …
Simplifying Mobile Programmatic Advertising
Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …