Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing …
Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads
Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of …
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace …
CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play
Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a …
NetElixir Expands Leadership Team by Appointing Lisa Batra to VP of Client Services & Digital Marketing
E-Commerce Entrepreneur and Retail Industry Maven to Strengthen NetElixir’s Offerings for Retailers Retail search marketing company NetElixir has expanded its …
Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution
Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with …
Lisa Utzschneider Joins IAS as Chief Executive Officer
Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join …
Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media
Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it …
Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers
New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They …
Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups
Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension …
Billups Invests In Top Talent to Meet Growing OOH Market Demand
Billups Names Marketing Veteran Nick Wootten as SVP of Marketing, Plus Managing and Regional Director Hires in Austin, LA, Chicago, …
Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas
Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join …
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix
Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, …
Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions
Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online …
Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream
Teads, The Global Media Platform, announces its official partnership with Adform, one of the world’s leading independent advertising technology platforms. …
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced …
DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer
Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with …
transcosmos Wins “Japan Advertising Cloud Agency of the Year” Award at the Adobe Symposium 2018
transcosmos inc. is proud to announce that the company received the “Japan Advertising Cloud Agency of the Year” award in the …