Programmatic Buying & Programmatic Marketing

Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across

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MTS Staff WriterApril 24, 2018, 6:30 pmApril 24, 2018 0 167

Native & Programmatic Advertising, Sales & Marketing, Video Advertising

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for

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MTS Staff WriterApril 24, 2018, 6:00 pmApril 24, 2018 0 209

Native & Programmatic Advertising, Video Advertising

Clinch Joins the Network Advertising Initiative

Membership Represents Long-Term Commitment to Protecting Consumers’ Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that

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PRNewswireApril 24, 2018, 4:30 pmApril 24, 2018 0 123

Native & Programmatic Advertising, Video

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays

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MTS Staff WriterApril 23, 2018, 10:11 pmApril 23, 2018 0 166

B2B Data, Native & Programmatic Advertising

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital

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MTS Staff WriterApril 23, 2018, 10:06 pmApril 24, 2018 0 288

Analytics, Native & Programmatic Advertising

Havas Edge Leads the Way to the Future of Media Automation

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners Havas Edge

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PRNewswireApril 23, 2018, 6:39 pmApril 23, 2018 0 271

AI/ML, Native & Programmatic Advertising

NYIAX and Rebel AI Unveil Their New Preferred Partnership

Integration of Rebel AI’s Passport Into the NYIAX Marketplace Delivers Blockchain-Based Transparency and Safety Across Advertising Contract Buying, Selling and

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MTS Staff WriterApril 23, 2018, 4:00 pmApril 23, 2018 0 93

Native & Programmatic Advertising, Video, Video Advertising

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP for Video Monetization of Premium Inventory AppNexus, the world’s leading independent

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PRNewswireApril 20, 2018, 10:53 pmApril 23, 2018 0 255

Native & Programmatic Advertising

Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad.

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PRNewswireApril 20, 2018, 5:47 pmApril 20, 2018 0 267

Native & Programmatic Advertising

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a

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PRNewswireApril 20, 2018, 4:30 pmApril 20, 2018 0 135

Native & Programmatic Advertising

Billups Appoints David Krupp As Chief Revenue Officer

Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across

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prwebApril 19, 2018, 8:00 pmApril 19, 2018 0 98

Native & Programmatic Advertising, Sales & Marketing

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data

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prwebApril 19, 2018, 3:15 pmApril 19, 2018 0 193

Native & Programmatic Advertising, Video Advertising, Video Platforms

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video

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PRNewswireApril 18, 2018, 2:20 pmApril 18, 2018 0 155

Content Marketing, Native & Programmatic Advertising

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising

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MTS Staff WriterApril 18, 2018, 12:02 amApril 18, 2018 0 373

Native & Programmatic Advertising

QuanticMind Expands Executive Team to Support Enterprise Market Growth

Key Additions of Chief Revenue Officer and VP of Customer Success Indicative of QuanticMind’s Momentum from Last Year QuanticMind, an

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Sudipto GhoshApril 16, 2018, 9:10 pmApril 16, 2018 0 909

Native & Programmatic Advertising

Index Exchange Announces Promotions To Brace For Revenue Growth

Index Exchange has announced the promotion of executive team members due to speedy revenue growth and expansion for 2018. The

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MTS Staff WriterApril 13, 2018, 10:27 pmApril 13, 2018 0 159

Audience Data, Native & Programmatic Advertising, Sales Intelligence

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee’s Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in

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Sudipto GhoshApril 12, 2018, 3:39 pmApril 12, 2018 0 241

Native & Programmatic Advertising, Sales & Marketing

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help

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MTS Staff WriterApril 12, 2018, 3:30 pmApril 12, 2018 0 56

Native & Programmatic Advertising

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency Fyber, a programmatic trading technology platform, announced that it has enriched its

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PRNewswireApril 12, 2018, 12:01 amApril 12, 2018 0 160

AI/ML, Brand Safety, Native & Programmatic Advertising

PubMatic Announces Global Supply Path Optimization Partnership With Sizmek

Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side

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PRNewswireApril 11, 2018, 8:10 pmApril 11, 2018 0 181

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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