Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information …
Tetra TV Launches Transparent Advertising Network for Connected TV
The Breakthrough AD Platform Delivers Addressable Campaigns at Scale for Advertisers across Leading Video Publishers, Pay TV Operators, and Streaming …
Alticast’s AltiPlatform To Serve As Foundation Of Turk Telekom’s Next-Gen Service
Alticast, an end-to-end media platform provider, announced that Turkey’s leading telco, Turk Telekom, has selected Alticast’s AltiPlatform- Web middleware to …
RCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User Experience
TiVo Corporation, a global leader in entertainment technology and audience insights, announced that RCN, a leading cable operator, has selected …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
SiriusXM Introduces New Streaming Subscription Package; Makes It Easier Than Ever To Subscribe and Listen Without a Car
New Essential Subscription Package, Available Now, Is Built Especially for People Who Want to Listen on a Mobile Phone, Tablet, …
Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers
Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners Streaming television service Philo revealed a roster of …
AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef
AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular …
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising
Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area …
Beeswax Announces “Bid Models” to Power Programmatic In-Housing
Latest Product Signals Next Step in Making “Bring Your Own Algorithm” a Reality for Programmatic Media Buyers of All Sizes …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral …
QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities
QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak …
OpenText Invests and Drives Growth in Asia Pacific Region
OpenText Enterprise World Asia Opens in Singapore OpenText, a global leader in Enterprise Information Management (EIM), announced the opening of …
605 Expands Executive Team with Strategic Additions to C-Suite and Product Management
Fox Networks alum Noah Levine tapped as Chief Revenue Officer; Caroline Horner named SVP of Product Management 605, an independent …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Stingray Selects Triton Digital for Digital Audio Monetization
Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology …
Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform
Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s …
605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV
605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship …