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TV Advertising

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow

Susnow Named Head of Marketing and Audience Development PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced that it has named veteran television marketing executive, Ilana Susnow, as its Head of Marketing and Audience Development.  Susnow, who is based in New York City, will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including top shows such as The Adam Carolla Show, The LadyGang, Pitbull's From Negative to Positive and Off the Vine from Kaitlyn Bristowe.…

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Gamut Selects iSpot for Unified TV Ad Measurement

Gamut will now provide its advertising partners with always-on ACR ad measurement to help quantify the true reach of video ads served across local TV and OTT Gamut announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive always-on connected TV (CTV) ACR measurement provider. Gamut, with its best-in-class OTT product, Gamut TOTAL®, helps advertisers find, target, and engage with local OTT audiences at scale, in every DMA. Gamut will utilize iSpot's unified…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The partnership will provide Talon and its roster of brand and agency clients in North America with access to the most comprehensive OOH measurement capabilities in the market. “Advertisers today demand consistent, accurate and objective…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

AdCellerant Announces New Streaming TV Digital Advertising Product

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

Ampersand Rolls Out Self-Serve Option for The AND Platform

Leading multiscreen TV ad planning, buying & measurement platform now at the fingertips of a select group of brand marketers for advanced TV investments Ampersand, the audience-first TV advertising sales and technology company, announced a limited Beta release of a new self-serve functionality of The AND Platform™, its multiscreen TV planning, buying and measurement platform launched at the beginning of 2020. Representing the single largest source of TV inventory in the industry, encompassing linear and streaming TV,…

TechBytes with Matt Spiegel, EVP of Marketing Solutions at TransUnion

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace. You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic? While it’s true that this pandemic, and the resulting stay-at-home orders,…

Accretive Media Unveils Industry’s First Advertising Solution that Extends the Power of Out-of-Home into the Living Room

Accretive Connect combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness Accretive Media, a digital out-of-home advertising company, announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and agencies to easily engage consumers both inside and outside of their homes.…

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

Bob Ivins Joins TVSquared as Chief Strategy Officer

TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem. As CSO, Ivins will help TVSquared continue to revolutionize the industry to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audiences at scale. Marketing…

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV Advertising More Effective for Brands,…

Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity, Effectiveness, and Consumer Purchase Intent EDO Inc., the data, measurement, and analytics company, announced the launch of its new Ad EnGage platform. The platform is the industry’s first user-directed TV ad insights platform, putting the power to quickly and easily generate unprecedented TV ad insights in the hands of brands, agencies, and networks. The platform can be customized with…