Contentstack Splurges on New Features to Empower Marketers to Tackle Omnichannel, Digital Content Management
Contentstack, the digital content hub of the future and pioneer in “headless” content management system (CMS) technology announced major new enhancements to its Content-as-a-Service (CaaS) platform, paving the way for easier and more sophisticated content management by business users.
“API-first content management is a growing trend in the enterprise, but most commercial solutions are optimized for developers and leave behind the content editor,” said Mike Johnston, CMS industry expert and Founder of CMS Critic. “In a modern enterprise, both IT and business teams have to work together when it comes to managing digital content. With these new features, Contentstack dramatically upgrades the content editing experience for business users and places them on an equal footing with their technical peers.”
The new key features for content editors are:
Workflow: Efficient Content Lifecycle Management
With Workflow, business content managers can streamline the process of content creation, review and deployment. Workflow significantly lowers the number of tools, review cycles and approvals required to publish content.
Publishing Rules: Define and Enforce Approval Processes
Essential to any enterprise is the ability to ensure only high-quality, approved content is disseminated via its official channels. With Publishing Rules, content can only be published if the approver(s) sign(s) off the publishing request.
Releases: Easier Deployment of Voluminous, Time-Sensitive Content
Releases eases the process of managing content associated with major business events, such as promotional campaigns or product announcements. Users can combine content elements into a single release, publish content in bulk and – crucially – accommodate last-minute content or schedule changes with ease.
Additional enhancements include Reference Editing, which streamlines the editing experience for dynamic content – such as a product catalog – and new multi-language features that deliver a powerful, developer-friendly version comparison tool into the palms of business users tracking site changes across different localizations.
“By recognizing their unique requirements and treating both constituents as equal players, Contentstack for the first time unifies traditionally divided IT and Business teams,” said Matthew Baier, COO of Contentstack. “With the advent of digital content hubs – which extend significantly beyond the scope and limitations of a traditional CMS – marketers can now engage their audiences on any digital channel with personalized content, while IT reaps the benefits of enterprise scale and security.”