Browsing Tag

CMS

The Rise of Multiple CMSs: International Study Shows WordPress Dominates the Enterprise

WordPress posts biggest jump in overall usage of any CMS, most popular CMS for Headless applications New international research conducted by Vanson Bourne and commissioned by WP Engine, the WordPress Digital Experience Platform (DXP), shows WordPress is a top content management system (CMS) among enterprise businesses using two or more CMSs, and it is the dominant CMS for headless technology applications. The report, titled “The Rise of Multi CMS, WordPress and Headless in the Enterprise,” found that CMSs are no longer…

Altezza Kicks Off a New Decade with Sophisticated Solutions and Best-in-Class Approach to Headless eCommerce

Altezza, an eCommerce visibility solution, announced its new, updated approach to platform integration that offers unprecedented flexibility and lower Total Cost of Ownership (TCO). Today’s announcement signals Altezza’s transition from a page-publishing platform to a managed Software as a Service (SaaS), with the flexibility to integrate with each site in a way that works best for them—their site architecture, business challenges, and their priorities. Sites using a modern headless architecture can take advantage of new API…

e-Spirit Hybrid CMS Experience Accelerator Dramatically Quickens Time to Value

New FirstSpirit Experience Accelerator helps companies looking to differentiate with omnichannel experiences get to market faster e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, today introduced the FirstSpirit Experience Accelerator that leapfrogs CMS project implementation times ahead by up to 75%, dramatically accelerating time to revenue. Marketing Technology News: Intuiface Unveils BrightSign Support The FirstSpirit Experience Accelerator shortens…

Mobify and Amplience Launch Integration for API-led Headless Commerce

Marketers Can Now Focus on Creating Engaging Experiences in the CMS While ecommerce Teams Optimize Front-End Experiences Mobify and Amplience have launched an API integration that allows clients to easily integrate Mobify’s agile front-end platform and Amplience’s cloud-based Dynamic Content. Digital businesses looking to embrace headless commerce can connect the two systems to work optimally with a streamlined agile workflow across the content and front-end code. This integration will allow marketing teams to focus on…

HTML Tags Guide for Marketers

Wendy Gooseberry. To stay in the frontline as a digital marketer, you need to have a basic understanding of how a website is created. Since HTML tags are among the building blocks of website creation, it's highly important to learn how it is used in web development. As a marketer, you'll often be confronted by the need to make minor changes to a website. Undoubtedly, it can be hectic especially when you're presented with a huge chunk of code. Despite modern CMS, having user-friendly interfaces and knowing basic HTML will…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

Can a Content Management System Bridge the Digital Experience Divide?

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies. The latest research from Magnolia has revealed that 60% of marketers feel they should be in charge of digital experience, while 72% of IT professionals believe it should fall…

TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce

Could you tell us about your journey in technology and how you started at Salesforce? When I was in business school at the Kellogg School of Management, I discovered that I loved solving real-world problems and I wanted to apply my background in engineering to solving them. Since joining Salesforce 14 years ago, I’ve been taking new products to market across the entire Salesforce platform to help our customers grow their businesses. I worked on Sales Cloud and our launch of partner relationship management (PRM). Then, I…

e-Spirit and Nvizion Solutions Ink Partnership

Partnership enables the delivery of content-driven e-commerce experiences that turn customers into lifelong fans e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, and Nvizion Solutions, a leading digital commerce solution and service provider and creator of the Nitrogen Platform--the industry’s first AI-driven CDN-- have signed a new partner agreement to deliver content-driven e-commerce experiences to global B2B and B2C retail and e-commerce customers. Marketing Technology…

Nebo Launches Cross-Platform Voice CMS Framework For Brands And Marketers

Atlanta-Based Agency Introduces Highly Customizable Voice CMS Solution to Easily Manage Voice Apps and Skills Nebo, a human-centered agency built for the digital age has announced the launch of NeboVoice CMS to offer voice services to marketers. This standalone solution for voice apps and skills follows the announcement of the beta Voice CMS functionality that was added to NeboCMS earlier this year. The NeboVoice CMS gives brands the ability to more easily capitalize on future opportunities in a rapidly growing space.…

Threshold 360 and Simpleview Announce Strategic Partnership

Simpleview and Threshold 360 Announce Partnership To Deliver Engaging 360° Travel Experiences to Destination Marketing Organizations Simpleview, the global destination marketing industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies, and Threshold 360, a leading platform for 360 virtual tour creation & delivery in the Hospitality & Tourism industries, announced a new partnership to simplify delivery and integration of 360 content for Simpleview…

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

Mostly Serious, a Full-Service Digital Agency, Launches New Website for The Community Foundation of the Ozarks

The Community Foundation of the Ozarks (CFO), a facilitator of charitable giving, scholarships, and grantmaking for communities in the southwest Mo. region, has partnered with the agency since 2011 A Refreshed Website That Offers Resources, Information Mostly Serious’s custom web design for the CFO is a dramatic shift from the previous site’s functionality, appearance, and ease of information access, creating a more streamlined browsing experience for the CFO’s various audiences. Public visitors to the new site can now…

TechBytes with Mayank Mishra, Head of Engineering at Contentstack

Could you tell us about your role and the team/technology you handle at Contentstack? I am the VP of Engineering at Contentstack and lead our Engineering organization in India, which includes Product Innovation and Development, Project Management, Cloud Operations, Service Reliability, Security, QA, and docs. Our team is the innovation engine at Contentstack and uses some of the most cutting edge technologies to make Contentstack the most powerful, most trustworthy and most cherished platform for our customers. What is…

Letting Simplicity Drive Product Development

Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy can and should be taken to the software world. If you are going to develop technology to be used by a business, strive to make it as simple as possible, but not simpler. If you’ve made it simpler you’ve lost something important. So how do you apply this approach to software development? First, you need to recognize that simple does not equal less powerful. This stems back to the Pareto Principle,…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…

Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations. At Ascend, which will be held October 27-29 in Miami Beach, Brainjocks will introduce SCORE to the Episerver community for the first time. SCORE is Brainjocks' unique enablement approach to CMS that represents…

‘Synergy’ Voted the Most Annoying Marketing Buzzword of 2019

Marketers Rank Their Most Annoying Marketing Buzzwords in New Magnolia Survey ‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves. A new poll conducted by ‘straight-talking’ CMS provider Magnolia has identified the top ten buzzwords that marketers can’t stand to hear. The poll, which surveyed 100 marketers at the Technology for Marketing (TFM) tradeshow, found that a third of respondents (32%) identified synergy as their most annoying marketing jargon from 2019.…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…