CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Former VP of Sales for IBM Watson Customer Engagement to Lead US Growth

CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Jim Stirewalt as the company’s General Manager for North American Operations. Stirewalt brings over 25 years of experience in sales management, marketing and advertising to his new position, including five years with SAP as Vice President of Sales (North American Digital Business) for Retail and Fashion and, more recently, two years with IBM as Vice President and Head of Worldwide Sales for Watson Customer Engagement.

“At CoreMedia we believe recruiting and empowering talented people is a powerful competitive advantage, and Jim provides tremendous reach and leadership in the market,” said Sören Stamer, CEO of CoreMedia. “The stars for CoreMedia are perfectly aligned: We enjoy strong global growth, iconic brands are smitten with our technology, and iconic customer experiences are more important than ever. I’m confident that Jim will use his tremendous experience, talent and network to rapidly expand CoreMedia’s North American business.”

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CoreMedia Content Cloud empowers brands to orchestrate iconic, personalized customer experiences at global scale and across all touchpoints. By reducing time to market by up to 99%, brands enjoy significantly increased agility and speed. Marketers are empowered to roll out compelling global campaigns in minutes instead of weeks. And developers are empowered to integrate any platform, touchpoint or technology.

With CoreMedia Content Cloud, any enterprise with an eCommerce platform – including IBM WebSphere Commerce (WCS), Salesforce, SAP Hybris, or even homegrown – can now extend the value of their platform to provide an iconic experience for customers. Content Cloud provides the widest range of content integrations and migration strategies, allowing users to leverage current systems while adding omnichannel brand management capabilities, including in-store displays, websites, mobile apps, and digital billboards.

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“CoreMedia is clearly in the right place at the right time, as delivering compelling digital experiences has become the driving force behind how companies engage and win the hearts and wallets of their customers,” said Stirewalt.

Stirewalt will lead CoreMedia’s US operations on a host of new initiatives, including bringing more value to the ecosystems of Salesforce, SAP and IBM, with the latter experiencing a period of rapid change marked by HCL’s recent $1.8B acquisition of key IBM software products. Stirewalt also joins former IBM Distinguished Engineer Bob Balfe, now CoreMedia’s Vice President of Solution Architects, Americas.

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