Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software.

“The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing consumer behaviors and expectations,” said Joe Davis, CEO of Bazaarvoice. “Fritz’s leadership and experience in enterprise software will add tremendous value to Bazaarvoice’s R&D team and help us deliver the most innovative e-commerce technologies to our customers.”

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A veteran of global enterprise companies, Hesse previously served as Vice President of Engineering at Mitek Systems, a leading provider of mobile capture and identity verification solutions, where he launched a developer program and played an instrumental role in building the company’s mobile deposit platform. Prior to that, he held executive positions at Intuit and MaintenanceNet, which was acquired by Cisco. He also spent a large portion of his early career overseeing software engineering teams at JDEdwards, now owned by Oracle.

“I’ve had the opportunity to work on numerous unique projects at great companies throughout the course of my career,” said Hesse. “Bazaarvoice’s clear purpose of connecting the authentic voice of the shopper with brands and retailers sets it apart as an industry leader. I’m looking forward to joining the company and working with our global engineering teams to solve problems for some of the world’s most innovative companies who are at the forefront of online shopping.”

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Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers view and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites.

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