Make Email Marketing Your Priority

The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020.

Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to getting your email content displayed and the message delivered to the right set of people, at the right time. All this measured with a clear intent – to get their attention and to allow them to engage. Email Marketing, powered by automation and delivery metrics, assures your contact list stays updated and that the emails make their way to the right audience each time.

Email Marketing is the most efficient and cost-effective tool, which is easy to operate and gives you absolute control on establishing a direct contact with your customers.

Email Marketing is beginning to gain popularity and tools are supporting brands by offering admirable templates, engaging features, and high-performing data analytic services.

Also Read: Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Here are the top 5 leading Email Marketing tools which every business must implement (no spamming though!)

Mail Chimp:

Mail Chimp is the leading platform for marketing automation. It works as the second brain which helps millions of customers, right from small businesses to e-commerce and giant MNC’s. Mail Chimp strives to support businesses by finding the right audience, engaging their customers and then building a brand. Mail Chimp uses interactive graphs in their reports which help customers view every activity associated with the email. The reports also help in providing additional insight into campaigns so as to calculate the amount of ROI the campaign is capable of creating. The easy-to-use interface has some great tools and it integrates beautifully with WordPress, Magento and many other platforms.

Drip:

Drip is a powerful Email Marketing tool for bloggers and marketers. They offer a wide range of tools within their platform. Drip, with its starter-friendly Email Marketing functions, offers smarter email segmentation, list groups, and additional features which include being geared for ecommerce. Drip helps you to reach a specific audience on the contact list. Support Options at Drip also include webinars, automation training, and excellent documentation.

Constant Contact:

Constant Contact is easy-to-use and it can arrange your mailing lists, email templates, contacts and more.  For email list mailings and newsletters, Constant Contact has over 400 templates to choose from. Apart from its core features for Email Marketing, Constant Contact has also expanded to support other marketing related services. It also lends unparalleled support for email, community support, a vast library of resources and live chat. Apart from online training offers, they also provide live seminars in a location closest to you.

ConvertKit:

ConvertKit is a resilient marketing platform for authors, marketers or professional bloggers. It is extremely powerful and incredibly easy to use. ConvertKit also allows the user to offer incentives and content-based upgrades with email signup forms. ConvertKit also lets you segment contacts into those that are interested and those who have already made purchases. This is ideal for marketing automation and ConvertKit also offers email-based support. Simple but powerful automations will help lessen the tedious work and send synchronized, timely and targeted content to your subscribers. ConvertKit also lets you utilize your skills and design your own template thus giving you space to think creatively and implement those ideas. ConvertKid has multiple integrations like Gumroad, Teachable, Webinar Ninja, Twitter, and WordPress to name a few.

GetResponse:

GetResponse is an extremely popular email marketing tool since it is easy to use and is incredibly simplified for businesses and marketers. The marketing automation tools allow you to create smart automated campaigns, which are not time-consuming or complex. The drag-and-drop builder in GetResponse allows marketers for contact segmentation, the creation of campaigns and is also suited to meet the needs of special content for certain designated lists. These tools are immensely effective as opportunities for campaigns to create profits.
GetResponse is available in seamlessly beautiful templates which also integrate with third-party lead generation software such as Salesforce, Google Docs, OptinMonster etc. The interface is user-friendly and it has over 1,000 free high-quality images.

Also Read: Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

The purpose of email marketing is to acquire new customers, encourage customer loyalty and to retain the current batch of customers with new and exciting offers. The aim involves building loyalty, trust and brand awareness.

Choosing the best email marketing tool will have a significant impact on the success of your marketing campaign. Email marketing has been proven extremely effective for modern-day businesses since it has always co-existed with the other booming giants in social media and has still cut through the clutter.

Clearly, in 2018 email automation could continue to add more tools to further establish brand messaging and social popularity among the premium audience.

Recommended Read: Email Is Hard – Here’s How To Make It Easier