Growing Content Optimization Platform Plans to Expand Its Strategic Partnerships and Market Reach as a Result of New Funding
Atomic Reach, an artificial intelligence-based content optimization platform, announced the completion of a $3.4 million bridge round. The funding included participation from existing shareholders, angel investors and certain funds managed by Fidelity Investments Canada ULC. The funds will be used to accelerate company growth, support continued technological innovation and expand strategic partnerships and market reach.
Atomic Reach drives content and communications efficacy for marketers, advertisers and agencies by analyzing and optimizing content for optimal lead conversions. By using a combination of artificial intelligence and data analytics, Atomic Reach provides scientifically backed insights and tools to improve the performance of content marketing, communications and digital advertising programs. While specializing in real-time text analysis using a combination of machine learning algorithms and artificial neural networks to provide feedback on the structure, style and language of content, Atomic Reach ’s technology enables its users to optimize their content in order to maximize conversions.
“When it comes to leveraging artificial intelligence in content and communications, we’ve only just begun tapping into the possibilities,” said Bradley Silver, CEO of Atomic Reach. “This round of funding will allow us to accelerate our partnership strategy and further develop our neural networks to empower marketers to increase the efficiency and effectiveness of their content, advertising and communications.”
“Atomic Reach was founded on the belief that artificial intelligence will bring an unprecedented level of automation and efficacy to the desk of the everyday marketer,” Silver said. “With this round of funding, Atomic Reach is positioned to integrate its technology with more platforms and make its content optimization AI broadly available.”