New Voice Capabilities, Bot Kits, Outbound Center, and Deployment Center Launched by Conversable, Bring Conversational Intelligence to Automated Marketing Campaigns
Conversable announced the launch of a suite of omnichannel, easy deployment features, designed to let customers get their bot to market faster with little technical investment. Since the company launched in 2016, Conversable has deployed over 100 bots for major brands with millions of messages sent, solidifying its position as the leading enterprise provider of conversational intelligence solutions for the Global Fortune 500.
Conversational intelligence is no longer simply a nice-to-have for brands. Just as email marketing and paid advertising have become deeply integrated into customer engagement strategies, bots are now integral for building lasting and loyal relationships with customers. Yet according to the 2018 Gartner CIO Survey, only 4% of enterprises have deployed conversational interfaces, even as 30% are planning to or actively experimenting with the technology. According to another Gartner study, by 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human.
“Bots are taking over as the customer engagement method of choice, and brands are already behind if they don’t have a conversational intelligence strategy,” said Ben Lamm, CEO and co-founder of Conversable. “We are single-handedly helping brands integrate bots into their strategy without the hassle or investment required by other vendors. Our customers are able to experience what it’s like to be connected to their customers 24/7, across channels, from day one.”
Conversable was recently highlighted as one of the key platforms in the Gartner Market Guide for Conversational Platforms for “creating conversational experiences on any messaging or voice platform” and as a representative vendor offering “an extensible platform for a variety of use cases, that have capabilities above the average, and/or that have received the most client interest.”
“Conversable is an integral part of our AI strategy that has effectively doubled our off-premise sales in just the last year, responsible for about $150 million in revenue growth,” said Sherif Mityas, Chief Experience Officer of TGI Fridays. “This kind of technology has created the perfect bridge between innovation and business value, and the ability to be up and running quickly has been integral to testing out new messages and new channels. Conversable has been an incredible partner in helping us surprise, delight, and serve our guests with these new technologies.”
Conversable’s platform supports the greatest number of messaging and voice channels, including Messenger, Twitter, We, SMS, Alexa, Google Assistant, and even in cars with GM Onstar. According to a research report by Aberdeen Group, companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.
While most solutions rely on either voice or messaging, Conversable provides their customers the ability to compete on both. This is important in an era where 20 percent of mobile queries were made via voice in 2016, with accuracy now at about 95 percent.
“Voice is a transformative platform and an unprecedented opportunity. Businesses that get started early will have the most important advantage in the AI era: high-fidelity data to train machine learning models,” said Ben Lamm, co-founder and CEO of Conversable. “We are paving the way to intuitive and authentic brand conversations throughout the entire customer lifecycle, but the value doesn’t stop there. These conversations arm businesses with a new level of customer understanding.”
The company’s additional features supported on their platform including bot kits, message notifications with Outbound Center and easy bot management with their Deployment Center.
Also Read: Bots Are Failing And Here’s Why
Conversable’s new turnkey bot kits give brands access to pre-developed bots for messaging and voice built with the expertise and best practices of Conversable’s award-winning conversational intelligence platform for various industry verticals. Companies simply need to provide the appropriate content for interactions, and they can deploy customized chatbots in a matter of days. By lowering the barrier to entry for companies to begin exploring bot capabilities and experiencing the ROI of conversational intelligence, Conversable will lead an explosion of new bot experiences and interactions.
The Outbound Center unlocks a powerful marketing use-case in which customers can send and schedule notifications to users based on their interests in Messenger. Push notifications have driven stale marketing interactions for decades, but as the number of channels grows, those notifications can get lost in the mix. The Outbound Center is designed to make basic notifications useful again, engaging customers on the channel they want it most. The Deployment Center helps separate the pros from the amateurs. Customers are able to modify their bots in a test environment without affecting their live bot.
Conversable is delivering on the promise that customers can build best-in-class experiences on in one single solution so they don’t have to manage multiple integrations or vendors to extend their brand into each new chat and voice channel.
Recommended Read: Drift Named a “Cool Vendor” in Conversational Marketing by Gartner