Amplience, a specialist content management solution vendor for commerce, has announced that it is putting its full support behind the MACH Alliance, a vendor-neutral, open technology ecosystem that aims to highlight the benefits of modern, flexible best-of-breed enterprise technology stacks to global organisations.

Launching today, the MACH (Microservices-based, API-first, Cloud-native and Headless) Alliance was formed earlier this year with the objective of advocating flexible alternatives to the legacy, monolithic software that has dominated the enterprise sector for many years.

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The launch comes at a crucial moment as consumers migrate their digital interaction to mobile devices, voice and chat interfaces, IoT devices, and with the impact of the COVID-19 crisis, are transacting online in rapidly increasing numbers. This shift has exposed the limitations of legacy systems which are unable to cost-effectively scale to meet demand or accommodate rapid and necessary changes to the user experience.

The MACH Alliance reflects Amplience’s own commitment towards providing customers with digital experiences through a Microservices, API-first, Cloud and Headless architecture. It clearly identifies vendors who are leading the way in delivering software for multiple use cases from content, commerce, search and merchandising through to front-end-as-a-service, personalization and order management. It also chimes with the feedback that Amplience’s own Advisory Council has provided about what customers are looking for as they make crucial technology decisions for the future.

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James Brooke, CEO of Amplience, said: “We’ve reached a critical inflection point in the evolution of the technology stack that underpins e-commerce and digital marketing. Enterprise buyers are looking for powerful, dynamic solutions that are also reliable and flexible and for too long have had to accept cloud and headless positioning from legacy vendors without any real benefits being delivered. The MACH Alliance not only aims to promote solutions that are proven to be Microservices-based, API-first, Cloud-native and Headless through its membership, it is also committed to demonstrating why it is necessary to move on from the legacy software that is holding up modern businesses. It will give those tasked with designing and building the next generation of digital experience solutions an architectural blueprint and vendor shortlist to work with. This is why we are backing the MACH Alliance and all it stands for.”

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