Amplience Raises USD 10 Million to Drive Further Market Expansion and Growth in Headless Commerce

By PRNewswire On Oct 30, 2019

Amplience, a leading specialist content management solution vendor for headless commerce, announced that it has received a further USD 10 million round of financing from Columbia Lake Partners. This funding is in addition to the USD 37 million funding raised by Amplience in April 2018, led by Octopus Ventures.

This latest financing reflects the company’s impressive growth in North America and EMEA. Over the past 12 months the company has signed a number of leading retail brands including Gap, GameStop, Debenhams, Ariat, VF Corp, Cosnova and Indochino.

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Amplience’s content management solution has recently been enhanced with the addition of high performance APIs that support mobile first and app based experiences, leading the market’s take-up of headless commerce, as well as deep integrations into SAP CX and Salesforce’s commerce and marketing clouds.

Amplience CEO and founder, James Brooke, said: “The market is on the cusp of wholesale change and we’ve enjoyed strong growth in North America and EMEA as retailers make the transition to Microservices, API-first, Cloud and Headless (MACH) architectures that support high performance mobile storefronts. Using Amplience, retailers can make the transition to headless without taking unnecessary risk, while transforming the productivity of their content operations. This round of funding, coupled with significant additions to the team and our technology roadmap for 2020, positions us for yet more growth.”

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Commenting on the latest round of funding, Craig W. Netterfield, Managing Partner at Columbia Lake Partners, stated: “We first backed Amplience in 2015 in the belief that content management software was an area ripe for improvement and Amplience were the team to provide it. Having seen this become the case, we are pleased to continue investing in Amplience’s growth.”

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