Contentstack Acquires Division of Raw Engineering to Bring Rapid Enablement to Partners and Customers

Team of more than 50 content management system (CMS) experts will join the company to instantly scale its partner success, customer success and ecosystem operations

Contentstack, the leading Agile Content Management System (CMS), today announced it is acquiring the CMS division of Raw Engineering, a digital solutions company providing digital transformation strategy and custom development services. The team of more than 50 world-class CMS and integration experts will join Contentstack and create a new offering of “Enablement Services” to customers and partners. This acquisition enables instant scaling of Contentstack’s partner success, customer success and ecosystem operations. It represents a massive investment into the Catalysts partner program and the Care Without Compromise™ program, and makes a microservices, API-first, cloud-native SaaS and headless (MACH) approach practical for every organization.

Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales

The industry is moving towards MACH and composable solutions. In order to accelerate this transformation from monolithic suites to agile technology stacks, expertise and guidance is needed. Contentstack’s new Enablement Services will provide access to CMS and MACH subject matter experts and contribute technical know-how and tooling to make the journey to MACH faster than ever. The new team will accelerate product innovation across the Contentstack ecosystem by contributing blueprints, integrations, developer resources and ecosystem enablement services beneficial to partners and customers.

“With the addition of such a highly skilled team, we are truly challenging the status quo. No other headless or MACH-compliant CMS vendor has anywhere near the breadth and depth of Contentstack’s combined CMS expertise,” said Neha Sampat, founder and CEO of Contentstack. “The launch of our Enablement Services offering raises the bar for implementing and adopting MACH-based solutions, and now enterprises have no excuse to not innovate or realize their innovation potential.”

Marketing Technology News: Mercedes-Benz USA Launches Nationwide Brand Experience to Introduce the All-New Mercedes-EQ Lineup…

The Enablement Services team will ensure customers see faster innovation across the broader ecosystem which will result in superior digital experiences and better customer journeys. Organizations can now fully embrace the MACH architecture, knowing that there is ample expertise available to help guide them on their digital transformation journey. Already renowned for providing the industry’s best, white-glove customer support and sporting the highest customer satisfaction of any enterprise CMS, Contentstack will also expand its award winning Care Without Compromise program.

“The Contentstack Enablement Services team, with their deep product knowledge and expertise brought 8×8 into the modern world of MACH architecture,” said Venkat Nagaswamy, Global Vice President of Marketing for 8×8. “With their uncompromising customer care and support we were able to migrate, redesign and deliver an updated 8×8.com digital experience that has resulted in greater customer conversions and an overall improved customer experience.”

Marketing Technology News: Rockbird Media Unveils Digital Transformation Strategy for Latin American Countries